World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. What about physician social media sites? Social media is great for listening to conversations but be careful about how you use this data. Drug samples are still effective.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Salesforce

DECEMBER 1, 2021

In the healthcare and life sciences industries, those relationships have traditionally developed in person. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Drive sales with connections in B2B Healthcare and Life Sciences.

Medical sales 97

Medical sales Sales Medical Physicians 97

Pharma Marketing Network

MARCH 3, 2025

This guide explores how to optimize digital advertising campaigns to engage healthcare professionals (HCPs) and patients while maintaining industry standards. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

This guide explores how to optimize digital advertising campaigns to engage healthcare professionals (HCPs) and patients while maintaining industry standards. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

Pharma 52

Pharma Patients Physicians Doctors 52