World of DTC Marketing
MAY 13, 2021
Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective.
Salesforce
DECEMBER 1, 2021
In the healthcare and life sciences industries, those relationships have traditionally developed in person. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Drive sales with connections in B2B Healthcare and Life Sciences.
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Pharma Marketing Network
MARCH 3, 2025
This guide explores how to optimize digital advertising campaigns to engage healthcare professionals (HCPs) and patients while maintaining industry standards. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.
Pharma Marketing Network
MARCH 3, 2025
This guide explores how to optimize digital advertising campaigns to engage healthcare professionals (HCPs) and patients while maintaining industry standards. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.
Pharma Marketing Network
MARCH 5, 2025
Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?
Contrarian Sales Techniques
DECEMBER 4, 2023
In the bustling world of pharmaceutical sales, the role of a sample bag is often understated yet crucial. Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. The sample bag they carry isn’t just a container.
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