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Lead Generation: Drive patient education sign-ups, HCP event registrations, and drugsample requests. By optimizing bids, testing ad variations, and using ethical retargeting , pharma brands can increase ROI without regulatory risks. Precise Audience Targeting: Reach HCPs by specialty, prescribing behavior, and geolocation.
When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. When the physicians begin doing so, this is the perfect situation that all medical sales reps want because it means that their influence paid off.
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