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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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PPC Advertising Strategies for Pharma: Maximizing ROI

Pharma Marketing Network

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. Use contextual targeting, custom audience segmentation, and verified HCP ad networks to reach physicians effectively.

Pharma 52
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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

Pharma 52
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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

Pharma 52
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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?