World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. Physicians value useful content from pharma that helps them do their jobs and manage care better, such as quality scientific information, patient education and diagnosis tools. Drug samples are still effective.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 5, 2025

Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Leverage disease-awareness campaigns instead of direct drug promotion.

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 8, 2025

But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests.

Marketing 59

Marketing Pharma FDA Leads 59

Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Pharma Marketing Network

MARCH 5, 2025

Introduction Pharmaceutical marketing has changed. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. Thats where PPC advertising strategies come into play.

Pharma 52

Pharma Networking Medical Healthcare 52

Pharma Marketing Network

MARCH 3, 2025

Introduction The pharmaceutical industry is embracing digital advertising campaigns more than ever. Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Introduction The pharmaceutical industry is embracing digital advertising campaigns more than ever. Digital advertising campaigns allow pharmaceutical brands to connect with their audiences at critical moments in the healthcare journey. However, balancing effective targeting, regulatory compliance, and patient trust can be a challenge.

Pharma 52

Pharma Patients Physicians Doctors 52