World of DTC Marketing

MAY 13, 2021

Physicians want more from pharma on these websites – for example, 54% of cardiologists want pharma-sponsored continuing medical education on non-pharma websites for providers, and 46% of urologists want disease diagnosis tools. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 8, 2025

The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests. Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities.

Marketing 59

Marketing Pharma FDA Leads 59

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. PPC delivers immediate exposure for high-intent searches. The challenge?

Pharma 52

Pharma Networking Medical Healthcare 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Whats the best way to build patient trust in digital ads?

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Whats the best way to build patient trust in digital ads?

Pharma 52

Pharma Patients Physicians Doctors 52