Pharma Marketing Network

NOVEMBER 7, 2024

But how can pharma companies truly maximize the potential of email marketing? Let’s break down the essential strategies every pharma marketing executive should know. Why Email Marketing Is Crucial in Pharma Email marketing isn’t just another tool in your marketing arsenal—it’s a necessity.

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Eversana Intouch

NOVEMBER 18, 2024

Download the Report This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – These three trends are digitally driven, overlapping and profoundly changing pharma marketing. is both smaller and bigger than those that have come before it. It’s bigger because the impact of these issues is almost impossible to overstate.

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Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. In fact, over 60% of HCPs now prefer digital over in-person interactions.

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InCrowd

MARCH 27, 2023

A Follow-Up In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic. The post The Changing Dynamic between Pharma & Healthcare Professionals appeared first on InCrowd. 2 years later, with increases in digital communications do the findings hold?

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European Pharmaceutical Review

JANUARY 24, 2024

The first in our inaugural Pharma Horizons report series is dedicated to exploring the latest advances in artificial intelligence (AI) and machine learning (ML) for drug development, pharmaceutical manufacturing and quality control. Download for free today! Additionally the pharmaceutical AI market is projected to reach $11.8

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Pharma Marketing Network

JANUARY 11, 2025

Crafting an Effective SEO Strategy for Pharma Marketing Creating a successful SEO campaign begins with a strong foundation. Keyword Rankings: Use tools like Ahrefs to track your position for targeted keywords like pharma SEO campaigns. Why is SEO important in pharma marketing? How do keywords influence SEO campaigns?

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Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

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Pharma Marketing Network

FEBRUARY 17, 2025

For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. As digital marketing becomes more automated and data-driven, pharma marketers must embrace new technologies while navigating strict regulations. But what exactly is programmatic advertising?

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Fierce Pharma

MARCH 20, 2024

The company is accusing former employee Andrew Brackbill of downloading thousands of confidential strategy-related files before leaving for rival Pfizer. As two of the world’s largest pharmaceutical companies, Johnson & Johnson and Pfizer have long been rivals in various therapeutic areas. |

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Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

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Pharmaceutical Technology

JANUARY 20, 2023

The challenge for pharma in reducing its carbon footprint A recent study presented at COP27 , found that just 4% of biotechnology and pharmaceutical companies were currently on track to meet Paris 2030 climate goals, with the pharmaceutical industry being among the world’s largest carbon emitters.

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Pharmaceutical Technology

SEPTEMBER 23, 2024

View the top artificial intelligence (AI) companies in the pharmaceutical industry and download your free guide to AI in pharma here.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. Because in pharma, campaign success isn’t just about clicks. Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. Why does this matter?

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Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. CLM isnt merely about collecting data; its about leveraging it to create meaningful connections while adhering to strict pharma compliance standards. Heres how CLM fosters personalization in pharma marketing: 1.

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Eversana Intouch

NOVEMBER 9, 2023

Back in 2003, drugs from large pharma companies made up 36% of the late-stage R&D pipeline. These data are astonishing, given the perception that Big Pharma is the main driver of biopharma innovation. Yet, we know small-to-mid-sized pharma launches face a unique set of challenges. Download POV

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pharmaphorum

OCTOBER 20, 2022

In mid-October, our Web Editor Nicole Raleigh and Deep Dive Editor Eloise McLennan travelled to Nice for the Reuters Pharma event. They also discuss Thomas’s background in pharma and how it informs his current work. The post Live from Reuters Pharma 2022 – the pharmaphorum podcast appeared first on.

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Eversana Intouch

NOVEMBER 21, 2022

Download the White Paper. Understanding how to address these five topics will be essential to success for any pharma marketer, in 2023 and beyond. Download the White Paper. Big concepts. Big platforms. Big decisions. That’s where we all want to play. It’s far more difficult to be precise, accurate, meaningful.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

In this case, what is the issue for Pharma? So, stakeholders who are charged with evolving the total patient experience and streamlining the cost equation associated with it, need Pharma to step up and offer time-sensitive solutions to help manage the patient populations. Download our e-book now! . – Patient empowerment.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

In this case, what is the issue for Pharma? So, stakeholders who are charged with evolving the total patient experience and streamlining the cost equation associated with it, need Pharma to step up and offer time-sensitive solutions to help manage the patient populations. Download our e-book now! – Patient empowerment.

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Pharmaceutical Technology

APRIL 12, 2023

Clinical-stage biotechnology firm LyGenesis has formed a joint research collaboration with Imagine Pharma to develop new cell therapies for type 1 diabetes (T1D). According to the company, around 1.45 million people in the US are affected with T1D, with nearly 64,000 new diagnoses per year.

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Eversana Intouch

MARCH 20, 2025

At SXSW 2025, we heard loud and clear: Pharma marketers are facing the biggest challenge of our careers. As leading pharma marketers, weve continually expanded our expertise not only in leveraging new tools, but also in fostering genuine human connection. Download the POV Submit Your Details to Access the Content

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Pharmaceutical Technology

DECEMBER 9, 2022

Overcoming regulatory issues with the Brazilian pharma market. To find out more about the key pharma markets in Latin America, download the specially commissioned whitepaper below. </p> By Tanner Pharma Group. Please check your email to download the Whitepaper. Free Whitepaper. United Kingdom. Afghanistan.

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InCrowd

MARCH 13, 2023

Find out in our latest report from the 2023 Pharma Market Research Conference. matters to patients when receiving care The degree with which greater representation drives comfort in treatment discussions Download the report today to uncover the perceptions of diversity among the healthcare providers seen by patients.

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pharmaphorum

NOVEMBER 28, 2022

Amidst all this, Adelphi Group’s CEO Stuart Cooper found a moment to sit with pharmaphorum web editor Nicole Raleigh and discuss just how exciting it was to bring to vibrant and discursive life the ethos of Anthropy – a united vision for British business, including pharma, and the future of this nation overall.

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Pharmaceutical Technology

MARCH 6, 2023

Teijin Pharma and Novartis have signed an exclusive global licence agreement for an investigational preclinical small molecule candidate for proteinuric kidney diseases. According to the agreements, Novartis will make $30m in an upfront cash payment to Teijin Pharma. Please check your email to download the Whitepaper.

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European Pharmaceutical Review

MARCH 18, 2024

Download this report to discover key environmental monitoring trends impacting pharmaceutical manufacturers today, including the latest requirements for contamination control, the shift towards rapid methods and the latest regulations on bacterial endotoxin testing. Register your details now to download for free today! Interested?

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Quantified

DECEMBER 31, 2024

The metrics don’t lie: AI-powered role play is transforming sales training by helping teams, both in pharma and other industries, scale their impact. Review the Step-by-Step SKO Guide blog, or cut to the chase and download a freebie – get our proven SKO checklist. The secret? ” “So how often do you do them?

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Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. For pharma marketers, paid campaigns are more than just boosting posts on LinkedIn, Facebook, Twitter, or Instagram. By leveraging: Video content (e.g.,

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European Pharmaceutical Review

JULY 19, 2024

Register your details now to download for free today! This Pharma Horizons report is brought to you in association with: The post Pharma Horizons: Formulation appeared first on European Pharmaceutical Review. Interested?

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Eversana Intouch

SEPTEMBER 14, 2023

Download POV With a deep knowledge of the unique challenges within digital medicine, industry-recognized innovation, and expertise in executing cohesive experiences across HCP and patient ecosystems, EVERSANA INTOUCH can help digital medicine brands maximize their impact with HCPs, patients and payers.

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pharmaphorum

SEPTEMBER 24, 2022

However, that barrier of downloading an app and signing up for an entirely new service was exacerbated by limited interoperability with other apps and services. According to a 2021 survey by Heady.io, almost 80 percent of users will abandon a transaction when they’re forced to download an app.

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. How can pharma marketers craft high-performing email marketing campaigns while staying compliant? Heres how pharma brands can maximize impact: 1.

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Pharma Marketing Network

MARCH 16, 2025

For pharma marketers, CPC presents both an opportunity and a challenge. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma marketing insights, visit Pharma Marketing Network. Pharma marketers should: Adjust bids based on peak engagement hours for HCPs.

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European Pharmaceutical Review

MAY 30, 2024

Download this report to discover key developments impacting cell and gene therapy (CGT) manufacturing. This Pharma Horizons report is brought to you in association with: The post Pharma Horizons: Cell and Gene Therapy appeared first on European Pharmaceutical Review. Interested?

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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Pharma Marketing Network

APRIL 15, 2021

Download this infographic and learn which 6 digital tools are at the center of digitalization and how the will influence the future of Pharma marketing in 2021 and beyond. The post 6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC] appeared first on Pharma Marketing Network. Company Email *.

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