Impetus Digital

FEBRUARY 17, 2023

A French pharmaceutical team contacted Impetus Digital to help them establish a Virtual Steering Committee for patients with HIV/AIDS. They wanted to find a way to directly involve patients in driving strategy development and ensure that the patient voice is reflected in all of their patient-facing educational and support materials.

Patients 97

Patients Recruitment Education Pharmaceutical 97

Salesforce

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Patient advocacy in life sciences is becoming increasingly important as a result of this.

Patients 137

Patients Pharma Leads Consulting 137

Impetus Digital

APRIL 10, 2023

Our client reached out to Impetus to help establish a virtual patient panel with the aim to gather insights on their unmet needs, the most important attributes of treatment , and the impact of treatment on their disease burden and quality of life.

Patients 96

Patients 96

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

Education 98

Education Patients Digital Media Pharma 98

European Pharmaceutical Review

DECEMBER 21, 2022

It is fair to say that patient-centred packaging is not mainstream for pharmaceutical packaging innovation and, furthermore, changing existing market‑approved packaging is unlikely to happen. 1 Regardless of how innovative a new drug is, it must be contained and packaged to deliver it safely to patients. Why is that so?

Pharmaceutical 98

Pharmaceutical Patients Marketing 98

Impetus Digital

OCTOBER 20, 2023

The ultimate goal of all (completed and planned) projects is to ensure that the needs and preferences of the broader patient population are taken into consideration and that the clinical trial protocol is inclusive, patient-centric, reflective of the real-world patient population, agile, and set up for success.

Patients 78

Patients Leads 78

Eversana Intouch

NOVEMBER 18, 2024

Download the Report This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – 2: the direct-to-patient model ) in a paradigm that’s interconnected (No. is both smaller and bigger than those that have come before it. It’s bigger because the impact of these issues is almost impossible to overstate. Technology (No.

Marketing 59

Marketing Pharma Competition Patients 59

World of DTC Marketing

APRIL 20, 2022

They see this as an insurance company coming between them and their patients. They also want to understand better why some drugs require more co-pay if the data shows better patient outcomes. The most likely reason to visit a pharma website for HCPs is to download the product label.

Marketing 218

Marketing Pharma Insurance Medical 218

Healthcare Success

JANUARY 12, 2023

Responding to patient reviews can be tricky. According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. Proactively responding to all types of patient reviews is a tangible example of why patients can trust you. Phone number.

Patients 94

Patients Specialization Healthcare Healthcare 94

InCrowd

JANUARY 24, 2023

When asked how physicians’ medical practices/facilities can help address burnout, they recommended their employers increase staffing for support staff, reduce patient volume, require vacation time, and increase physician staffing. If you’d like to learn more about this research, download the full report. But there is hope!

Physicians 228

Physicians Management Healthcare Healthcare 228

World of DTC Marketing

DECEMBER 15, 2021

The American Psychological Association reckons 10,000-20,000 are available for download. Vastaamo required therapists to back up patient notes online but reportedly did not anonymize or encrypt them. Still, the app would have to be clinically tested and demonstrate patient efficacy and better outcomes.

Doctors 208

Doctors Medical Patients Marketing 208

Medical Device Success

JUNE 28, 2020

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. The Medical Device Success podcast has over 7,000 downloads reaching over 70 countries. Medical Consulting Group Patient Builder link. Consider Patient Builder.

Doctors 100

Doctors Medical Consulting Patients 100

Impetus Digital

MARCH 20, 2023

Our client was looking to gather detailed feedback on their Patient Support Program (PSP) in order to improve its useability, offerings, and value to patients and caregivers. Activities aimed at reviewing and co-creating patient support resources were also conducted.

Patients 70

Patients 70

InCrowd

AUGUST 17, 2023

Fielded in a single day , this report includes responses from 100 qualified US-based HCPs who have treated 20+ weight loss patients in the past month and prescribed prescription medications for weight loss. Download the report today.

Prescription 130

Prescription Physicians Management Healthcare 130

Pharmaceutical Technology

MARCH 30, 2023

The World Health Organisation (WHO) reports that “patient engagement is increasingly recognised as an integral part of healthcare”. At a time when many clinical trials still struggle to meet their enrolment targets, and patient centricity is a growing priority among sponsors and regulators, improving patient engagement is critical.

Patients 99

Patients Distribution Prospecting Management 99

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

pharmaphorum

AUGUST 30, 2022

New practical guide walks digital health entrepreneurs through the patient and public involvement and engagement process. . Digital transformation could revolutionise healthcare, making for happier, healthier populations – but only if solutions are designed and deployed with patients at the heart. . Moving the conversation .

Patients 83

Patients Networking Healthcare Healthcare 83

PM360

SEPTEMBER 28, 2022

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. A study of Hispanic patients’ U.S. Evolving Demographics. Ethnic and/or racial groups comprise 100% of U.S.

Patients 98

Patients Marketing Doctors Healthcare 98

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

Biopharma 98

Biopharma Patients Prescription Medical 98

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. What happens when AI/digital health harms patients? 3hree: Oops !

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

Pharmaceutical Technology

JUNE 21, 2023

CSL announced the first patient with haemophilia B has been treated with its recently approved gene therapy Hemgenix (etranacogene dezaparvovec). In the study, Hemgenix reduced or eliminated the need for prophylactic treatment in 94% of patients. Hemgenix is the first and only gene therapy approved for haemophilia B.

Patients 98

Patients Food and Drug Administration Sales Marketing 98

Pharmaceutical Technology

JUNE 8, 2023

The use of 4D Molecular Therapeutics’ (4DMT) aerosolised gene therapy 4D-710 has improved the quality-of-life and spirometry-measured outcomes in three cystic fibrosis patients , based on early results from a Phase I/II study presented at this year’s annual meeting of the European Cystic Fibrosis Society (ECFS).

Patients 98

Patients Food and Drug Administration Food Safety 98

Pharma Marketing Network

APRIL 2, 2025

Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes. Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling.

Marketing 64

Marketing Pharma Sales pitches Networking 64

pharmaphorum

SEPTEMBER 26, 2022

Understanding the value of patient partnerships. Download the guide at health-union.com. This guide includes: How social health is shaping influencer marketing. Critical success factors for influencer marketing. Exploring the spectrum of approaches, and more.

Marketing 105

Marketing Networking Patients Pharma 105

Impetus Digital

MARCH 1, 2024

To set their Phase II clinical trial of a novel anti-cancer compound up for success, our client sought early multidisciplinary insights on current unmet needs, as well as feedback on their preclinical and early Phase I data and proposed protocol, from three parallel groups comprising oncologists, oncology nurses, and patients.

Patients 89

Patients 89

Impetus Digital

NOVEMBER 29, 2023

Learn how our client executed a series of 3 virtual touchpoints with 5 rare disease patient advocates to: Develop a b etter understanding of the current treatment landscape and lived patient experiences, including key gaps and unmet treatment needs. Download the customer story to get the details.

Patients 52

Patients Healthcare Provider Education Healthcare 52

pharmaphorum

JULY 5, 2022

Trial organisers face intense competition to find and recruit eligible patients for atopic dermatitis studies. Instead, atopic dermatitis clinical trial organisers often simply only reach out to a limited patient population and fail to reach the complete, diverse, patient population of atopic dermatitis.

Recruitment 118

Recruitment Competition Patients Marketing 118

Pharmaceutical Technology

DECEMBER 8, 2022

Directed against a cell membrane protein called CD19, Yescarta uses the immune system of the patient to destroy cancer. It is created by taking T cells from the patient’s blood and then engineered in the laboratory to express chimeric antigen receptors. . Optimise your cell therapy process: a guide to cell thawing.

Manufacturing 122

Manufacturing Marketing Patients Engineering 122

Eversana Intouch

SEPTEMBER 14, 2023

With a deep knowledge of the unique challenges within digital medicine, industry-recognized innovation, and expertise in executing cohesive experiences across HCP and patient ecosystems, EVERSANA INTOUCH can help digital medicine brands maximize their impact with HCPs, patients and payers. Download POV

Medicine 105

Medicine Marketing Management Pharma 105

InCrowd

OCTOBER 16, 2024

Creative approaches healthcare teams are adopting to ensure patient care amidst limited resources. Download out latest Instant Insight to explore how the healthcare industry is navigating this evolving challenge. The role of effective supplier communication during critical shortages.

Healthcare 100

Healthcare Healthcare Manufacturing Management 100

Impetus Digital

JUNE 9, 2022

Empower participants to 1) accurately diagnose and effectively co-manage patients with scleroderma and 2) actively involve patients in their own care, as well as in clinical trials and other initiatives. To learn more about our client’s approach and the outcomes of this project, download the full customer story below. ?

Education 96

Education Management Patients Medical 96

Pharma Marketing Network

MARCH 8, 2025

This guide breaks down best practices for PPC campaign optimization , helping pharma marketers reach HCPs and patients without wasting ad spend. Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education.

Pharma 59

Pharma Education Media Networking 59

Pharmaceutical Technology

JANUARY 20, 2023

As witnessed during the Covid-19 pandemic, when supply chains are disrupted, getting supplies and treatments to patients becomes a major issue. Reaching patients can be difficult if roads are washed away, ships can’t leave ports or planes can’t take off due to volatile weather conditions. Download to learn more.

Pharma 142

Pharma Pharmaceutical Manufacturing Distribution 142

pharmaphorum

DECEMBER 1, 2022

Penumbra uses VR to improve the physical therapy experience – both making it more fun for patients and delivering certain types of therapy, like mirror therapy, more effectively than traditional PT methods. She also describes how the data from a VR headset can be used to improve tracking patient progress across multiple sessions.

Healthcare 98

Healthcare Healthcare Pharma Patients 98

pharmaphorum

NOVEMBER 17, 2022

Praava Health is a patient-driven company disrupting the standard of healthcare for Bangladesh’s 170 million citizens. In this mini episode of the pharmaphorum podcast, web editor Nicole Raleigh spoke with Sylvana Sinha, founder, chair, and CEO of Praava Health, Bangladesh’s fastest growing healthcare brand. No mean feat.

Healthcare 98

Healthcare Healthcare Patients 98

Pharmaceutical Technology

JANUARY 17, 2023

It could be used for T-Cell Acute Lymphoblastic Leukaemia (T-ALL) treatment in patients for whom bone marrow transplantation and chemotherapy failed to work. Dr Alvarez-Vallina said: “It is necessary to develop strategies addressed to very specific targets for each disease and adapted for each patient. STAb-T therapy is on this path.”.

Specialization 110

Specialization Patients Pharmaceutical Leads 110