World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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Side effects Doctors Insurance Prescription 209

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. Here are things I believe are more realistic.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Marketing Side effects Prescription Media 265

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. HCPs want to understand their patients better as insurers require better patient outcomes.

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Side effects Physicians Insurance Marketing 203

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 8ight : Don’t underestimate the power of DTC in doctors’ offices but test messages before implementation.

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Side effects Media Doctors Patients 219

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. Bombard doctors with promotional messages, and you’re going to lose.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

SEPTEMBER 29, 2021

What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors.

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Patients Side effects Doctors Healthcare 199

World of DTC Marketing

FEBRUARY 2, 2022

While some doctors have been eager to start prescribing the newly approved drug, others had criticized the FDA for clearing the drug before studies proved it works. Never mind that physicians have turned against the drug Biogen wants to fight the decision because of their business needs.

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Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. ” and “how will I get reimbursed for telehealth use?”

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Side effects Insurance Doctors Pharma 193

World of DTC Marketing

FEBRUARY 22, 2021

Jazz’s DTC for Sunosi says “if you have obstructive sleep apnea or narcolepsy and are often tired during the day, ask your doctor if once-daily SUNOSI may be right for you” but what they don’t mention is that obstructive sleep apnea is associated with obesity in more than 60% of cases.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What people seem to be interested in are drug side effects vs. efficacy. Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to?

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? ” rather than assuming that they’re running to their doctor to ask for an Rx. What happens when someone is interested in a new DTC product? That belief is out the window.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC marketers seem to ignore this data. It’s not more T.V.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 13, 2022

3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language.

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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Insurance Doctors Pharma Side effects 200

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. First, some complained about the side effects of being tired all the time, and others said it made them feel “weird.” ” Where was the brand’s response?

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Media Side effects Doctors Prescription 182

Pharmaceutical Technology

MAY 25, 2023

The biobank will work in parallel with the MHRA’s Yellow Card website, which is used for reporting adverse events and side effects caused by medicines and medical devices, per the 25 May announcement. Side effects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.

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Side effects Medicine Recruitment Doctors 52

PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Physicians want to see patients have a successful treatment plan and stopping a medication due to a side effect obviously will not achieve that.

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Medical Side effects Physicians Prescription 105

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. What if the generic wasn't as well-absorbed? You're a lifesaver!"

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Doctors Side effects Medical Patients 52

Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective. If you gaffe up, then it will be an uncomfortable situation in front of the doctors.

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Medical sales reps Medical sales Doctors Training 52

World of DTC Marketing

AUGUST 25, 2021

5ive: In-Office info DTC – If your agency can develop a compelling story that captures patients’ attention who are bored waiting to see their doctor in-office works. Social media is great for potentially reaching HCPs but not online health seekers. The post Should you change your <b>DTC</b> marketing buckets?

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Marketing Side effects Prescription Media 154

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re going online to learn about side effects, costs, and benefits. They’re not. For this reason, digital marketing is an essential part of any pharma brand.

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Marketing Pharma Side effects Media 179

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

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FDA Side effects Patients Doctors 187

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. Measuring RNA, DNA quickly. So how can AI help DTC marketers?

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Pharma Doctors Side effects Physicians 164

World of DTC Marketing

JANUARY 26, 2022

Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute. DTC marketing will be less about “selling” as opposed to helping patients understand their treatment choices with clear language of side effects as applied to real-life scenarios.

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Marketing Pharma Physicians Side effects 202

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling.

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FDA Side effects Physicians Patients 218

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Virtual Reality (VR) Doctor Education Modules – Develop immersive VR experiences for doctors to stimulate the medication.

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Doctors Physicians Education Marketing 52

Contrarian Sales Techniques

OCTOBER 19, 2023

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens.

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Doctors Medical Patients Healthcare 52

World of DTC Marketing

MARCH 19, 2021

There are many reasons why people don’t take their medications, including cost and medication side effects but that’s only part of the picture. 90 million people — have difficulty understanding what their doctor tells them about why they are sick and how to take the medications they are given.

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Healthcare Healthcare Side effects Medical 143

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98