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Healthcare’s greater good?

World of DTC Marketing

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Second, patients want their doctors. Patients still want convenience in their healthcare, but it may take decades to materialize.

Retail 212
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Are digital pharmacies the answer?

World of DTC Marketing

We’re also going to see changes at the retail level. For example, when I complained about leg cramping after bike riding, my pharmacists suggested I switched statins and contacted my doctor to arrange a different medication. First, it’s essential to understand that changes ARE coming to healthcare.

Doctors 245
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DTC forecasts are not really that reliable

World of DTC Marketing

of all US digital ad spending, which is much smaller than top spenders like retail (21.0%) and financial services (14.6%), but larger than entertainment (5.2%), media (4.7%), and travel (2.4%)” Pharma’s first love will always be TV, and that’s where the most significant slice of the budget goes. END Points.

Pharma 227
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Does CVS have a crystal ball into the future?

World of DTC Marketing

And in the case of the pharmaceutical retailer, that’s healthcare. You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home. But it is getting better at what matters most: your core offering.

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The biggest challenge for healthcare

World of DTC Marketing

Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar.

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Obesity: Is killing us all

World of DTC Marketing

If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material. We know why most people gain weight and how they can lose it; arguments to the contrary are stupid.

Food 48
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Health consumers: A long way off

World of DTC Marketing

Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers.