article thumbnail

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

Doctors 100
article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

While customer relationship management (CRM) systems are relied on by thousands of pharmaceutical sales teams, they are not uniquely designed to automate the collection of the detailed scientific information MSLs need and then synthesize it into insights to coincide with the KOLs’ interests. The Right Stuff.

article thumbnail

Maximizing Patient Care with Referral Management

Referral MD

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. By implementing referral management software, healthcare providers can enhance the patient experience by ensuring timely access to specialist care and reducing administrative burdens.

article thumbnail

15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. You cannot simply use the term “orthopaedic surgeon” 100 times throughout your website and hope to rank #1 on Google among all doctors, physicians, and surgeons providing healthcare services in your area. How does your practice reach potential referring doctors?

article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. What’s important for us at Genentech in moving our marketing organization forward is picking the right partners who want to be on this journey with us.

Marketing 105
article thumbnail

How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Then they comb through their own customer relationship management (CRM) platform, entering prospects one by one and hoping to uncover a connection to a previous or current customer, or perhaps someone a colleague has spoken with in the past.