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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. By doing so, they position themselves not only as product promoters but as trusted partners in patient care.

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Attend key presentations related to product categories and new technologies. This requires special attention.

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Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Pharma Marketing Network

Use Twitter for Real-Time Medical Conversations Twitter is widely used by doctors, researchers, and healthcare journalists to discuss medical advancements and industry trends. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion.

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Tips to Leverage Regional Trends with MD Select Directories

Scott’s Directories

Collaborative initiatives, such as joint marketing campaigns, community health projects, and product promotions, can expand your reach and impact within specific regions. Use our directories to identify potential partners and build relationships based on shared goals and values.