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Pharmacists Could Play a Big Role in Addressing the PCP Shortage

MedCity News

The pandemic made it clear that pharmacists are clinically trained and want to provide care beyond filling prescriptions, the report said. Integrating pharmacists into primary care teams could be a key way to address the primary care physician shortage, according to a new report.

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Is DTC effective?

World of DTC Marketing

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? That belief is out the window.

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Can Doctors Train Medical Sales Reps Better

Toolyt

Moreover, a person should be thoroughly trained in all the finer points of the job before embarking on the career wagon. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Their prime role is to generate more prescriptions for their drugs. Training Medical Sales Reps Through the Doctor’s Perspective.

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Disruption my ass! Tech companies want healthcare dollars

World of DTC Marketing

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. In the U.S.,

Pharma 59
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When Medical Reps Ask Stupid Questions

Sales Pilot Medical Sales Performance

Step-up Your Game From Sales Cliché To Doctor Whisperer Doctors and other HCPs have to deal with medical sales representatives who seem to have an uncanny ability to ask the most ridiculous or even stupid questions. Instead, ask questions that show you genuinely understand a doctor’s challenges and needs. Want Interest?

Medical 100
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Twill taps YourCoach for DtX-health coaching integration

pharmaphorum

Doctors have a limited amount of time to spend with their patients – 15 minutes increments, 20 minutes at best – just because that’s how much time they have. And they’re trained to spend that time to elicit the best response from the client.”. That’s what they’re being able to be billed for,” Borukhovich said.