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Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286
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A scientific approach to irrational consumer choices

World of DTC Marketing

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no. appeared first on World of DTC Marketing.com.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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As Apple Rolls Out Medication Tracking to all iPhones, Pharma Must Embrace Connectivity

pharmaphorum

The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. That special moment to engage the patient when it’s time to take one’s meds is now gone.

Medical 105
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How to Choose a Medical Sales Market

MedReps

After all, you could specialize in selling pharmaceuticals, equipment, devices and more. On the other hand, if you’ve gone through special training and aren’t squeamish, then you shouldn’t have a problem with those types of demonstrations. The market you choose has to fit not only your personality but also your education.

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Engaging the Audience Hiding in Plain View

PM360

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. Do you have a way to project their potential economic impact by examining changes to NRx and total prescription (TRx) volumes? 8 Meanwhile, the response on the other side can be heated.

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Detailing to Pharmacies

MaBiCo

An increasing number of sales managers in Greece report to their companies incidents of pharmacists who “switch” doctorsprescriptions and bypass their recommendations. In these cases the patients end up buying a competitive product recommended by the pharmacists instead of those recommended by the doctors.

Doctors 52