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Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286
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A scientific approach to irrational consumer choices

World of DTC Marketing

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no. appeared first on World of DTC Marketing.com.

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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Physician trust in the U.S.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes. And nearly 1.35

Doctors 72
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As Apple Rolls Out Medication Tracking to all iPhones, Pharma Must Embrace Connectivity

pharmaphorum

The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. That special moment to engage the patient when it’s time to take one’s meds is now gone.

Medical 87
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How to Choose a Medical Sales Market

MedReps

After all, you could specialize in selling pharmaceuticals, equipment, devices and more. On the other hand, if you’ve gone through special training and aren’t squeamish, then you shouldn’t have a problem with those types of demonstrations. The market you choose has to fit not only your personality but also your education.