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Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286
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A scientific approach to irrational consumer choices

World of DTC Marketing

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no. appeared first on World of DTC Marketing.com.

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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Physician trust in the U.S.

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FDA grants approval for Amylyx’s Relyvrio to treat ALS

Pharmaceutical Technology

Amylyx Pharmaceuticals Commercial global head and chief commercial officer Margaret Olinger said: “Our priority now is to ensure that adults living with ALS in the US whose doctors have prescribed Relyvrio can access it as quickly as possible.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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Medical Device App Development: Elevating Healthcare Through Custom Mobile Solutions

Infuse Medical

A doctor might, for instance, remotely change a patient’s pacemaker settings via a mobile app or simultaneously monitor patient data across several devices. Creating apps for medical devices calls for a special combination of technological ability, regulatory knowledge, and healthcare experience.

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As Apple Rolls Out Medication Tracking to all iPhones, Pharma Must Embrace Connectivity

pharmaphorum

The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. That special moment to engage the patient when it’s time to take one’s meds is now gone.

Medical 105