World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

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World of DTC Marketing

JULY 26, 2022

.” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. I can easily schedule a telehealth appointment with my doctor without paying $199 a year. So let’s diagnose Amazon’s purchase.

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MedCity News

APRIL 20, 2023

The pandemic made it clear that pharmacists are clinically trained and want to provide care beyond filling prescriptions, the report said. Integrating pharmacists into primary care teams could be a key way to address the primary care physician shortage, according to a new report.

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Today it’s a multichannel approach.

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World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads. It’s not more T.V.

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World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. People trust doctors and having an established though leader write a monthly column, for example, could drive traffic back to your website.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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World of DTC Marketing

MARCH 22, 2021

Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research. There is a direct correlation between pharma product website traffic and TV ads for new products.

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Media Pharma Prescription Healthcare 261

Pharmaceutical Technology

JANUARY 27, 2025

Biohaven, acquired by Pfizer in 2022, allegedly took doctors to high-end restaurants and paid speaker honoraria for preferential prescriptions.

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Prescription Doctors 104

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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World of DTC Marketing

NOVEMBER 1, 2021

According to the survey “, almost one in five do bring up a drug they’ve seen in advertising during a medical visit while one in 10 says they even ask directly for the prescription” That might seem impressive, but the study omits that those statistics vary wildly from health condition to health condition. END Points.

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World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Online searches for health information remain brisk, according to Google.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 2wo: To ignore telehealth is a huge error.

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World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

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World of DTC Marketing

JUNE 24, 2021

To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. Prescription drugs are not the same as items found in a grocery store. People don’t see an ad for a prescription drug and say, “oh, I need that!” That’s pretty telling.

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

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World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Address Patients’ Quality of Life.

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World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online).

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eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. E-detailing, or physical LBLs in which a medical representative uses an online platform, or print input respectively to detail a pharmaceutical product to a doctor.

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World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. ” Uh…no. The post A scientific approach to irrational consumer choices.

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World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 4our: Research suggests that many Americans are shunning hospitals and doctors’ offices , often out of fear of catching the novel coronavirus, rather than seeking care or asking for new Rxs. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91

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World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments.

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pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

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World of DTC Marketing

JANUARY 18, 2022

According to the CDC, prescription drug use increases with age, from 18.0% Bombard doctors with promotional messages, and you’re going to lose. It wasn’t easy to get through M L R, but it drove traffic to the brand page, with more than 60% of visitors viewing three pages. What about social media options?

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Media Pharma Side effects Physicians 238

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. Soon, more and more patients were walking out with generic prescriptions, thanking Dr. Reyes for their newfound financial freedom. You're a lifesaver!"

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Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. Patients can schedule appointments, request prescription refills, receive reminders , and access simple health information. Prescription refill reminders. How are AI chatbots improving patient engagement and healthcare today?

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Healthcare Healthcare Patients Doctors 95

Medico Reach

SEPTEMBER 30, 2022

Then, the platform will connect them with the right doctor. The doctors will offer valuable insights and consultation to reduce the issues. It is very convenient to book an online dental consultation with a doctor through a private conference room. Virtudent Inc. Virtudent Inc.

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Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Their prime role is to generate more prescriptions for their drugs. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective.

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Medical sales reps Medical sales Doctors Training 52

World of DTC Marketing

APRIL 12, 2022

Many medical professionals, consumer advocates, and academics say that quality and access to care are declining as the industry consolidates and closes smaller practices in poor or rural areas, pushes doctors to increase volumes of patients seen, and encourages more expensive diagnostic tests and the use of less costly equipment.

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Healthcare Healthcare Insurance Physicians 209

Contrarian Sales Techniques

NOVEMBER 20, 2024

It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. Why Medical Reps Are Vital in These Regions Doctors in underserved areas often face challenges like limited access to the latest medical updates or a narrow range of medications in their stock.

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