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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians. Where to start?

Doctors 286
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Pharma Tuesday Stuff

World of DTC Marketing

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS. To their doctors, will we see a huge increase in MRI and other tests?

Pharma 253
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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Trust, for example, in physicians is still relatively high. But do doctors trust the system? Physician trust in the U.S. Physician trust in the U.S.

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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. It also enhances the overall quality of healthcare in the province.

Doctors 52
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Do pharma marketers have a responsibility to the public?

World of DTC Marketing

Or do we, as individuals, have a special responsibility to the public at this moment in time? Or do we, as individuals, have a special responsibility to the public at this moment in time? My job is not to be a doctor but to educate so people can make informed decisions, hopefully with their physician. .

Marketing 180
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Unlocking the Benefits of a Comprehensive Canadian Doctors Database

Scott’s Directories

A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses. Across hospitals and drug companies, a complete inventory of Canadian physicians can lead to various ways to deliver better service and make operations more efficient.

Doctors 52
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How the Alberta Doctors Directory Can Support Telemedicine Expansion in Alberta

Scott’s Directories

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. As this technology continues to evolve, tools like the Alberta Physicians directory ensure that patients and healthcare professionals can connect.

Doctors 52