Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Some DTC budgets are only released when certain sales targets are hit. Still, the gatekeeper continues to be their doctor.

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World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one.

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World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. The question that has to be asked is how will physicians respond to this drug if approved?

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World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. The other issue is that some specialties rely heavily on their relationship with the sales rep. Why Omnichannel?

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. It also applies to high-value B2C sales, e.g., elective surgeries, orthodontics, senior care, and residential treatment centers. Why Listen?

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PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

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Medical Device Success

AUGUST 23, 2020

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. What do doctors think of this virtual world of events and contacts?

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). But traditional physician liaison strategies are no longer enough. Learn how to sustain sales momentum and leverage niche selling for growth. Susan Boydell Be here!

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World of DTC Marketing

AUGUST 23, 2020

More than three-quarters of physicians say their practice is offering telemedicine visits. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. The other finding that’s kind of missing is the value of a physician-pharma relationship.

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Scott’s Directories

JULY 12, 2024

In the dynamic world of pharmaceutical sales, having access to accurate and comprehensive information is crucial. One of the most valuable resources available to sales professionals is MD Select’s BC Doctors Directory. Understanding how to leverage this tool can significantly boost your sales performance and market penetration.

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MaBiCo

JULY 20, 2022

The Future of Medical Sales. The profession of medical sales has clearly faced a decline during the last years, making many professionals feeling anxious about the prospect of their careers. Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs.

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World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Tune in to this episode of The Medical Sales Podcast with your host, Samuel Gbadebo, to learn more. Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners.

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Evolve Your Success

OCTOBER 24, 2023

OEM Sales is about creating solutions to win customers and making an impact, one deal at a time. In this episode, we have Sean Pitts from GCX corporation to uncover the ins and outs of OEM Sales. Sean discusses the critical qualities that make an exceptional OEM sales representative. If y ou ask, “W hat is OEM sales ?”

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Evolve Your Success

FEBRUARY 7, 2023

In this episode, Samuel Adeyinka interviews Marc Toth , who shares his entrepreneurial journey in the cardiovascular medical device sales industry. I was working with the same physicians I used to sell stents to help them raise money and open their outpatient centers. We syndicate, which means we sell shares for physicians to invest.

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Evolve Your Success

AUGUST 23, 2022

There is more to being a medical sales representative than meets the eye. In fact, one little-known field is being a diagnostic testing sales representative. If you haven’t yet encountered someone from this side of medical sales, then you are in luck! So tune in and expand your knowledge about medical sales!

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Scott’s Directories

NOVEMBER 8, 2022

In the world of business, personalizing your sales pitch is essential to success. But how can you quickly create personalized sales pitches that are tailored to the individual receiving them? The answer lies in using a list of physicians in Ontario. Contact MD Select today to learn more about our Ontario physicians directory.

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Scott’s Directories

DECEMBER 27, 2022

Selling to doctors in Nova Scotia can be a lucrative endeavor, but it is not as simple as making a sale and moving on. The key to successful sales in this market is to understand the unique needs of doctors in the province, so that you can tailor your products and services to meet those needs.

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Salesforce

DECEMBER 1, 2021

Building strong relationships is the key to successful sales. Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. The new normal for sales professionals is a hybrid approach with an accent on digital contact.

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Scott’s Directories

MARCH 4, 2024

In the competitive world of B2B sales and marketing, bridging geographical gaps is crucial for reaching new markets and expanding business opportunities. One effective tool for overcoming these barriers is the doctors directory from MD Select. This is especially true when targeting the medical and healthcare sectors in Manitoba.

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MedCepts

NOVEMBER 7, 2017

This article deals on the psychology of selling to physicians. Selling involves skills and traits which improve the possibilities of getting a sales concluded. In the medical trade, it is normal for the physician to interact with numerous medical representatives. The Exceptional Sales Representative and Physician Relationship.

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Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively.

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Evolve Your Success

SEPTEMBER 19, 2023

Your success in sales isn’t determined by what you sell, but how you connect. In this episode, we have Sales Coach and Founder of MMS Consulting Katie Mullen to reveal the secrets to becoming a better sales professional. Your next sale might be just a click away! — Katie , how are you doing? Good, how are you?

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Evolve Your Success

FEBRUARY 20, 2024

In the dynamic realm of medical device sales, the possibilities are limitless. Dive into the role of a Diabetes Sales Specialist and explore the diverse opportunities that await. Gain valuable insights into O’Neal’s journey, his role as a district sales trainer, and his passion for transformative products.

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World of DTC Marketing

JANUARY 18, 2021

Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. Respondents had an average of 1.5 no pharmaceutical reps).

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Scott’s Directories

DECEMBER 10, 2023

In medical equipment sales, the difference between success and stagnation often lies in the data quality at your disposal. Precise, up-to-date information on healthcare professionals is not just an asset; it’s a necessity for B2B marketing and sales strategies. Such missteps are not just embarrassing; they’re costly.

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies.

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Scott’s Directories

JANUARY 10, 2023

Business-to-business (B2B) medical sales often involves engaging with a wide array of healthcare professionals and organizations, such as physicians, hospitals, and pharmacies. What is a Physician Directory? What is a Physician Directory?

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Evolve Your Success

APRIL 11, 2023

Building your brand in medical device sales requires experience, strategic insights, and a relentless pursuit of excellence. With 40 years of medical device sales experience, Pat discusses how to build a successful medical device sales business. He also touches on the sales funnel, the art of hiring, and more.

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Scott’s Directories

NOVEMBER 2, 2022

Doctors are an important demographic for any business looking to increase their sales. When targeting doctors, it’s essential to understand their needs and be able to effectively communicate your product or service as a solution. Take the time to research the specific specialties and interests of the doctors you are targeting.

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World of DTC Marketing

JANUARY 14, 2021

COVID-19 has stopped almost all in-person detailing by sales reps” . Even though HCPs value their interactions with sales reps, we believe pharma companies will generally have fewer opportunities to engage HCPs one-on-one than before the time of the pandemic. Will digital replace the sales force?

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? Sales representatives in the healthcare industry are expected to manage their “territories” as if they were running their own business. That’s the very reason top performing medical sales Reps have entrepreneurial mindset. medical representatives. colleagues.

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