Remove Doctors Remove Physicians Remove Safety
article thumbnail

Mount Sinai Doctors Vote to Strike Over Pay, Benefits Disparities

MedCity News

Resident physicians at Mount Sinai’s Elmhurst Hospital in Queens have voted to authorize a strike.

Doctors 284
article thumbnail

The debate on DTC marketing is going to heat up again

World of DTC Marketing

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.

Marketing 285
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

article thumbnail

Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

MedCity News

King said: And so not having that in a single area, single curated type of place makes it very difficult to really gain insights out of that data and to be able to have actionable things for a provider or a physician or a hospital operator to make decisions on how we can improve and better patient care. October 8 was when I saw it in action.

article thumbnail

How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59
article thumbnail

Gun violence is a national health issue

World of DTC Marketing

Healthcare across the country needs to build on proven hospital-based violence intervention (HVIP) models to create coordinated, systemwide programs that give doctors, nurses, physician assistants, and social workers the tools they need to talk with the people they treat about preventing gun injuries.

Doctors 46
article thumbnail

Do patients care about accelerated approval drugs?

World of DTC Marketing

Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Do patients care? Do patients care?

Patients 200