World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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Side effects Doctors Insurance Prescription 209

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels.

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World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Media Pharma Side effects Physicians 238

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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Physicians Pharma Rep Pharma reps Media 90

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

Evolve Your Success

APRIL 23, 2025

They build up fluid in their ankles and mostly in the interstitial areas which sometimes you can’t even see, and the only recourse for doctors and for patients was to go into the hospital. Insurance companies should like it, Patients should like it, Doctors should like it, and so that’s been the battle. You work for them.

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Medical sales Sales Medical Healthcare 130

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

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Healthcare Healthcare Insurance Physicians 209

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. In the U.S.,

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pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

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Medical Prescription Doctors Physicians 98

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Address Patients’ Quality of Life.

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PM360

OCTOBER 28, 2022

As the industry struggles to maintain the same levels of productivity in R&D as in previous years, a greater emphasis than ever is being placed on providing an accurate estimation of demand and prescription trends. Consider Prescription Decisions at the Patient Level. Choose a Methodology. Leveraging Gamification.

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Doctors Prescription Physicians Marketing 98

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning.

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Side effects Patients Insurance Doctors 194

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

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Doctors Pharma Physicians Prescription 52

World of DTC Marketing

APRIL 5, 2022

Work with vendors to submit quantitative metrics proposals, like reaching a certain percentage of your targeted physicians. Patients and doctors are too bright and do a LOT of research before starting ANY new medication. When it comes to reaching HCPs, the number one website continues to be Medscape by a vast margin.

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Pharma Marketing Doctors Physicians 196

World of DTC Marketing

OCTOBER 27, 2020

Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18.

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PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Fifty percent of responders said they changed prescriptions because of social media information.

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Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Their prime role is to generate more prescriptions for their drugs. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective.

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Medical sales reps Medical sales Doctors Training 52

LEVO Health

NOVEMBER 1, 2022

One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews. Long before an in-office or telehealth visit, patients turn to digital mediums to research medical conditions, compare treatment options, and find physicians.

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Physicians Patients Healthcare Provider Retail 52

eMediWrite

JULY 1, 2022

Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative. Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Last thoughts.

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Doctors Medical Medical sales Sales 52

World of DTC Marketing

FEBRUARY 17, 2021

Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. Regardless of what you believe, a physician’s recommendation still holds a lot of weight with prescription drugs. So are you telling us TV is a waste of money?

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Media Marketing Patients Prescription 180

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider. Bipan Singh, Sr.

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Physicians Marketing Medical Prescription 98

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. IN BRIEF: At some point, we need to realize that good health is our personal responsibility.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JANUARY 14, 2021

The sales rep talked to an Oncologist about the company’s new drug when the doctor wanted to ask some specific product questions. After the detail, the physician rated the interaction as “excellent.” A great example is a recent online detail I helped implement.

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MaBiCo

JULY 20, 2022

The traditional medical sales rep as we know him, with his bag full of printed material, samples and studies, driving in his car for long hours, moving from one doctor to another only to wait until he gets admitted in the doctor’s office is certainly going to extinct. But in order to be successful, med reps need to evolve.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

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Pharma Patients Physicians Healthcare Provider 105

Pharma Marketing Network

APRIL 25, 2025

Whether a physician sees a journal ad, a webinar invite, or a reps email, the messaging must be complementary and clearly linked to the brands positioning. Tailoring for Multiple Audiences Pharma marketers must address diverse stakeholders: doctors, patients, caregivers, payers, and regulators.

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Marketing Pharma Media Networking 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them?

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Referral MD

OCTOBER 23, 2024

A patient’s physician or healthcare provider can decide what treatment the patient needs. Why a patient’s health insurance company gets the final say on treatment when the doctor has made a decision is a good question. What is prior authorization? ’ Why does prior authorization exist?

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Healthcare Healthcare Insurance Healthcare Provider 91

PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor. How can you personalize and humanize the message?

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Doctors Education Patients Physicians 98

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. Founder and CEO.

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Prescription Medical Patients Side effects 105

Clarify Health

FEBRUARY 13, 2023

When I was a practicing physician, I worked at a Medicaid clinic. We found that patients were more likely to adhere to their care and treatment programs over time, weren’t missing appointments were getting their prescriptions refilled, and avoiding preventable visits to the ER.

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Physicians Patients Prescription Doctors 52

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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