World of DTC Marketing

NOVEMBER 15, 2021

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation. 5ive: Smaller biotech companies need to hire people who have established relationships with physicians.

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MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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MedCity News

AUGUST 11, 2022

The company also launched a new app for physicians that listens to visits and creates a near-instant summary that adheres to their prototypical note structure. Abridge, a medical conversation AI startup, recently closed an oversubscribed $12.5 million Series A funding round.

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World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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MedCity News

JULY 23, 2023

Doctors are competitive by nature, especially when they are compared against their peers. If they can fully trust how they are evaluated and how they compare with their peers, they will respond with great enthusiasm.

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World of DTC Marketing

DECEMBER 15, 2021

million doctors, nurses, and midwives expected by 2030. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients “ No universal standards for storing “emotional data” exist. The post An app can never replace a doctor.

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World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians. Where to start?

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MedCity News

FEBRUARY 24, 2023

Emerging technologies hold the potential to protect doctors, nurses, caregivers, and first responders while driving up efficiencies for manual tasks and processes and enhancing productivity.

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World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. Trying to “sell” physicians is not the answer anymore.

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MedCity News

SEPTEMBER 30, 2022

Virtual specialty care networks may provide the sort of longitudinal healthcare relationship we haven’t seen since the era of house calls and doctors’ bags—benefiting patients and physicians alike.

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Healthcare Healthcare Doctors Physicians 264

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. Will physicians jump on the telehealth bandwagon? While 5% may not sound like much, consider that 8.5

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Doctors Physicians Patients Pharma 309

MedCity News

APRIL 18, 2024

The post Medicare’s Push To Improve Chronic Care Attracts Businesses, but Not Many Doctors appeared first on MedCity News. Medicare’s Chronic Care Management program reduced emergency room and in-patient hospital visits and lowered total health spending, but uptake has been sluggish for a variety of reasons.

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Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. Streamlined Access to Physician Data Nova Scotia’s healthcare system requires adequate help to cope.

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Authentic Influence Group

AUGUST 26, 2021

If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” A study conducted revealed that doctors whose tone was perceived as friendlier and more trustworthy had fewer malpractice suits filed against them.

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World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Doctors Physicians Media Pharma 143

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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MedCity News

SEPTEMBER 6, 2024

expects shortages of 200,000 nurses and 124,000 physicians snd similar shortages are already being felt in the U.K. By 2030, the U.S. and elsewhere. Here’s how to build and train a modern healthcare workforce in the age of AI The post Can AI Help Fix Our Demographic Time Bomb? appeared first on MedCity News.

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World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? So what is the future of digitization within healthcare?

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World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.

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Marketing Prescription Side effects Doctors 285

MedCity News

APRIL 20, 2023

Integrating pharmacists into primary care teams could be a key way to address the primary care physician shortage, according to a new report. The pandemic made it clear that pharmacists are clinically trained and want to provide care beyond filling prescriptions, the report said.

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World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. I can easily schedule a telehealth appointment with my doctor without paying $199 a year. However, physicians would argue that they also need to see patients in person for many health issues.

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Doctors Prescription Consulting Physicians 283

Sales Pilot Medical Sales Performance

MAY 24, 2023

Here’s the core of it: Medical sales representatives tend to focus on the sale rather than thinking like the doctor, nurse, materials manager, hospital CFO, or any other stakeholder they sell to. For example, imagine approaching a doctor by thinking like a doctor instead of a sales rep. Now, think like a doctor.

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MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

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World of DTC Marketing

FEBRUARY 2, 2022

Never mind that physicians have turned against the drug Biogen wants to fight the decision because of their business needs. While some doctors have been eager to start prescribing the newly approved drug, others had criticized the FDA for clearing the drug before studies proved it works. Top researchers who advised the U.S.

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MedCity News

DECEMBER 9, 2022

Instead of trying to fix access issues by adding more office-based doctors, health systems should consider how to best implement a program that utilizes Virtualists for workforce expansion.

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MedCity News

FEBRUARY 28, 2023

The divide between doctors dedicated to pure research, usually in an academic setting, and those working in community practices, is one of the factors driving well-known disparities in research.

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Doctors Physicians 299

MedCity News

OCTOBER 16, 2023

King said: And so not having that in a single area, single curated type of place makes it very difficult to really gain insights out of that data and to be able to have actionable things for a provider or a physician or a hospital operator to make decisions on how we can improve and better patient care. October 8 was when I saw it in action.

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Healthcare Healthcare Patients Doctors 317

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Sales Pilot Medical Sales Performance

APRIL 4, 2023

“The doctor doesn’t meet with sales reps.” The doctor is active on social media (SM) 2. ” If you use alternative means of communication just to deliver a sales pitch , you’re validating the doctor’s decision not to see sales reps. How do you get around it? I asked her to give me an example.

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World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

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Medical Device Success

AUGUST 23, 2020

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. What do doctors think of this virtual world of events and contacts?

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PharmaVoice

SEPTEMBER 26, 2022

How pharma companies can teach physicians about mechanism of action and other medication lessons with interactive mobile games.

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World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one. 100 percent of U.S.

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Physicians Doctors Marketing Sales 180

MedCity News

MAY 17, 2023

The startup’s assistant can be thought of as like Apple’s Siri or Amazon’s Alexa — but for doctors. Suki recently announced one of its biggest partnerships to date: it is integrating its voice assistant into Epic’s EHR.

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