World of DTC Marketing

NOVEMBER 16, 2021

For pharmaceutical companies to serve their HCP customers in relevant, meaningful ways that build direct relationships based on a real value exchange, they need to employ omnichannel marketing, which is fast becoming the standard for providing the most impactful customer experiences across many industries InTouch Group. Why Omnichannel?

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PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. In France, 30% said they planned to decrease how often they saw reps and in Italy, 28% of physicians said the same.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Physician testimonials highlighting treatment efficacy.

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World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. and the U.S.,

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Scott’s Directories

NOVEMBER 22, 2022

Selling pharmaceutical products to physicians in Quebec can be a daunting task due to the language barrier and cultural differences. Let’s take a look at how MD Select’s Quebec medical directory can help you overcome the challenges of selling to Quebec physicians. What is MD Select? So why wait? So why wait?

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World of DTC Marketing

MARCH 3, 2022

Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment. 90% want physician directories available on life sciences and pharmaceutical sites. INSIGHT: Yes, and no. INSIGHT : Good luck with that.

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Scott’s Directories

OCTOBER 21, 2024

A BC physician directory provides accurate and comprehensive information about doctors, enabling companies to streamline operations, connect with the right professionals, and achieve their objectives. An occupational directory of BC physicians facilitates recruitment by providing a comprehensive profile of capable physicians.

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Scott’s Directories

JANUARY 24, 2024

Here, the Manitoba physician directory from MD Select emerges as an indispensable tool, offering unprecedented access to comprehensive data crucial for accurately forecasting physician demands. Specialty Trends: Analyze trends in physician demographics by specialty. Practice Details: Gain insights into practice types (e.g.,

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Scott’s Directories

JULY 11, 2024

For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

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Scott’s Directories

JULY 12, 2024

For businesses targeting this industry, access to a comprehensive physician directory in Manitoba is invaluable. Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts.

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World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. government. government.

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eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. According to a survey, 73% of physicians prefer personalized prescribing guides tailored to their practice.

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eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews.

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Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective. Medical sales reps have to interact with knowledgeable doctors.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. conferences and conventions: some are sponsored by pharmaceutical companies. colleagues.

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MaBiCo

JULY 20, 2022

Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs. The reason that several pharmaceutical companies reduce the size of their sales force isn’t that they consider them obsolete or out of fashion. The Future of Medical Sales.

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Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Doctors tell patients that an ounce of prevention beats a pound of cure.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Social medias position in pharmaceutical research is further cemented by peoples growing usage of it.

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Scott’s Directories

AUGUST 2, 2023

The BC physician directory is indispensable for sales teams and professionals seeking to identify and engage with doctors and surgeons. What is the BC Physician Directory? The BC Physician Directory is a premier resource for detailed information about medical professionals. Why is the BC Physician Directory Essential?

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Evolve Your Success

MARCH 12, 2025

It doesn’t matter what medical sales industry from medical device to pharmaceutical, to genetic testing and diagnostic lab you name it. So you have to be able to go to strangers doctors, staff and to go up to them and introduce yourself without anybody else introducing you. And so what does this device do?

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. One reason why is a lack of supplementary materials about test results and treatments.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? We have to make sure patients are getting adequate care.”.

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World of DTC Marketing

APRIL 1, 2021

Do pharmaceutical companies have a part in raising awareness of unhealthy lifestyles? The most trusted source of health information continues to be physicians, and pharma, along with insurers, should be supplying doctors with all types of patient information that can be used during office visits.

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Scott’s Directories

OCTOBER 19, 2023

Tailoring pharmaceutical solutions effectively requires more than just knowledge; it involves strategically using resources like the Ontario doctor directory provided by MD Select. For businesses in the B2B sector, especially those in pharmaceuticals, leveraging this directory means gaining a competitive edge.

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LEVO Health

OCTOBER 9, 2023

This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips. Point-of-care advertising plays a role here by providing physicians with the latest information on treatments, medications, and research, ensuring they can make informed decisions.

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Contrarian Sales Techniques

JANUARY 27, 2023

I think it is important for the pharmaceutical industry and the medical profession to limit the influence of gifts on the prescribing of certain medicines. On the industry side, many pharmaceutical companies have implemented policies to limit the value and frequency of gifts they can give to healthcare professionals.

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Salesforce

DECEMBER 1, 2021

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business.

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PM360

JUNE 26, 2023

Despite physicians conducting an average of six professional searches every working day, only 17% of them searched with the words “pharmaceutical manufacturers.” What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%). Segment with pages dedicated to each audience.

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Evolve Your Success

SEPTEMBER 5, 2023

With time-saving AI tools, doctors can save time on tasks like medical reports and focus on what truly matters – superior patient care. Ibraz discusses how they’ve harnessed the power of AI to reshape how doctors draft reports post-procedure, eliminating arduous tasks, enhancing patient care, and more! How are you?

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PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. New and Mounting Stresses on MSLs. Several new stressors are impacting the modern MSL. First, the sheer quantity of drugs is increasing.

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Scott’s Directories

JUNE 14, 2023

However, with the advent of MD Select’s Canadian Medical Directory, finding a list of doctors in New Brunswick has become easier than ever. When it comes to finding a list of doctors in New Brunswick, MD Select’s Canadian Medical Directory stands out as a reliable and comprehensive source.

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Celeritas

SEPTEMBER 26, 2022

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. Clarity about Medication: Drug counterfeiting is a major issue in the pharmaceutical industry.

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