World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S.

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Physicians Healthcare Healthcare Pharma 212

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. . Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Doctors Medical sales Sales Medical 246

World of DTC Marketing

DECEMBER 2, 2021

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no.

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Food and Drug Administration Side effects FDA Prescription 185

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. And 67% of LGBTQ+ patients said their doctor never brought up cancer screenings, including 48% of LGBTQ+ patients over 45 years old.

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Patients Pharma Physicians Education 97

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. According to the McKinsey Digital Pharma Marketing Report, interactive detailing platforms can increase engagement by up to 30%.

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Doctors Physicians Education Marketing 52

Medical Device Success

DECEMBER 6, 2020

If a major pharma company likes the results they are getting, you will too. There is a special offer at the end so pay attention. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. There is a special offer at the end so pay attention.

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Sales Specialization Doctors Medical 100

PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? For Specialized Care: We’ve heard heroic stories of patients living in “Health Deserts” driving almost a whole day to receive specialized oncology care because they had no options in their local communities.

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Pharma Education Training Healthcare 97

pharmaphorum

SEPTEMBER 24, 2022

The doctor will see you now. That special moment to engage the patient when it’s time to take one’s meds is now gone. from checking into the doctor’s office and form-filling, to medication tracking and everything in between. Your co-pay is then deducted from a Health Savings Account.

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Medical Pharma Prescription Patients 105

Pharma Marketing Network

JANUARY 19, 2022

Pharma brands that want deep engagements need to look at and listen to social audio. You want to talk to doctors? Well, you don’t need any special recording equipment. So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Talk to me.

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Doctors Media Distribution Pharma 97

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Marketing Food and Drug Administration Pharma Doctors 52

PM360

AUGUST 9, 2022

Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Pharma companies have shifted their focus to specialized conditions such as multiple sclerosis and ulcerative colitis.

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Pharma Marketing Network

AUGUST 31, 2022

It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your message and results in high conversion rates. Below are 4 uses of video advertising for pharma marketers. Measuring patient engagement remains one of the most important metrics among pharma marketers.

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Pharma Marketing Specialization Doctors 52

Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? If you've stumbled upon this article, you might be wondering, " What exactly is pharma sales ?" Pharma sales, short for pharmaceutical sales, involves selling and marketing pharmaceutical products to healthcare providers. Final Thought So, there you have it, a glimpse into the dynamic world of pharma sales.

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Sales Pharma Pharmaceutical Sales Training 52

pharmaphorum

DECEMBER 11, 2022

Digital transformation in pharma is not a singular endeavour. Hadjiat and his team organise their efforts into four pillars: using technology to improve evidence generation and R&D, equipping clinicians with new digital tools, empowering patients through digital means, and pharma-adjacent interventions like digital therapeutics.

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Patients Medical Healthcare Healthcare 137

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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Physicians Marketing Medical Prescription 98

Evolve Your Success

SEPTEMBER 14, 2022

Their day-to-day schedule will be set based on the doctors that they want to meet with. In this episode, we have with us another special guest, and he goes by the name of Peter Skidmore. All the way, ranging from pharma and testing to medical devices and capital equipment, and in this case, aesthetics. I’m good.

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Medical sales Medical sales reps Sales Doctors 130

PM360

JANUARY 25, 2023

Spurred into action by the pandemic, many pharma brands are undertaking or accelerating their digital transformations. As a relative newcomer to pharma (I joined the industry in 2019), several things stand out about the industry’s approach to digital. There are a few key differences in pharma that made this happen.

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Media Digital Media Marketing Pharma 96

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Luye Pharma has utilised modern technology to ferment special red yeast rice, said to be a natural alternative for cholesterol management.

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Management Marketing Distribution Pharma 52

Pharma Marketing Network

MAY 26, 2021

Perhaps you’ve saved carefully for years to take your family on a special vacation. In pharma marketing, we all know, of course, that the design or the copy or the site or the tool or the event we’re creating is intended for a patient or a caregiver or a healthcare professional. Some moments in life are profoundly important.

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Healthcare Healthcare Specialization Doctors 87

Pharma Marketing Network

FEBRUARY 16, 2021

The coronavirus has drastically changed many aspects of the pharma industry. Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. The promotion opportunities at the Pharma Marketing Network are endless! The Adaptation.

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Media Pharma Networking Marketing 98

Contrarian Sales Techniques

FEBRUARY 12, 2024

They offer this certification called CNPR, short for Certified National Pharmaceutical Representative, which is like a golden ticket if you're new to the scene or looking to step up your game in pharma sales. The curriculum covers the A to Z of what makes pharma sales tick. But here's the real talk. But, it's part of a bigger picture.

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Sales Pharma Pharmaceutical Sales Ethics 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. But it does mean that pharma reps need to adjust their sales processes to succeed in 2023 and beyond. Today’s doctors don’t trust pharmaceutical sales reps as they once did.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

pharmaphorum

NOVEMBER 30, 2022

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The question is, how can the journey there be accelerated, when on the horizon awaits a life sciences future very much immersed in speciality medicine?

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Pharma Consulting Marketing Sales 98

Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams.

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Medical science Pharmaceutical Sales Sales Medical 52

pharmaphorum

JANUARY 9, 2023

For pharma, the impact in critical areas such as the performance of newly marketed innovation has already been documented. Pharma needs a new mindset for this “permacrisis” in healthcare – one where the broader needs of the healthcare system are a key consideration in the development and introduction of innovation. Pharma boxed in?

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Medicine Healthcare Healthcare Pharma 98

Evolve Your Success

FEBRUARY 7, 2023

The CE experience for this Podcast is powered by CMEfy – click here to reflect and earn credits: [link] — Watch the episode here Listen to the podcast here Cardiovascular Medical Device Sales With Marc Toth In this episode, we have with us another special guest and he goes by the name of Marc Toth. I want to get out of pharma.

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Sales Medical Medical sales Doctors 130

Evolve Your Success

FEBRUARY 13, 2024

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. . Is it doctors, more hospital staff, or clinic founders? You were in pharma before so you sold drugs. Do you have a team?

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Patients Sales Medical sales Doctors 162

Evolve Your Success

AUGUST 23, 2022

Doctors weren’t seeing patients in the office. Doctors didn’t want in-person meetings. People aren’t sure if you’re a doctor or what exactly you do. Some labs are specialty labs and specialize in some of those tests. When you have a doctor, that’s a big opportunity.

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Sales Medical sales Doctors Medical 130

MaBiCo

MARCH 11, 2016

“Effective deployment of resources” and “wise selection of the target market” are two eloquent terms to say that pharmaceuticals must reshape their sales model and focus not only on doctors but on pharmacists as well. Does this mean that doctors are no longer worth the calls? Certainly not! Pharmacists’ needs increasingly change.

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Pharmaceutical Sales Sales Pharmaceutical Doctors 52

PM360

MAY 15, 2023

Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight. Master Educators: People who revolutionize the way patients/doctors learn and absorb information. Leaders of the Future: Up-and-comers who display the characteristics of an emerging leader. and Similasan Corp.

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Education Media Marketing Sales 105

Evolve Your Success

APRIL 11, 2023

In this episode, Samuel Adeyinka interviews Pat Kothe , founder of a company specializing in medical devices for healing abscesses. He reflects on his early career in pharma and B2B sales, and how it led him to his entrepreneurship journey. That’s an individual doctor change. You need to sell to those individual doctors.

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Sales Medical Medical sales Media 130

Contrarian Sales Techniques

NOVEMBER 21, 2024

Compliance Standards Are Strict If you think the job is all about charming doctors with product presentations, think again. Pro Tip: Get comfortable with virtual presentation tools like Microsoft Teams or specialized pharmaceutical apps. Combining tech-savviness with personal connection is the winning formula.

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Medical sales Sales Medical Government 52

PM360

JUNE 24, 2024

DOCTOR DOCS HCPs Like Pharma Companies—Somewhat Pharma’s public perception has never been entirely favorable, but new data from CMI Media Group shows HCP perception of pharma companies is on the rise. The study also points to the attributes that make HCPs trust pharma companies the most.

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Media FDA Physicians Pharma 59

Pharmaceutical Technology

NOVEMBER 2, 2022

The pharmaceutical community has reached somewhat of a turning point as it commercialises a growing number of speciality medicines relying on complex new treatment pathways. Nowadays, it is an active choice many pharma companies and service providers are taking. With this comes new hope for previously underserved patient populations.

Medical 52

Medical Medicine Pharma Networking 52

MaBiCo

OCTOBER 18, 2016

However the most important of all is experience in the pharma industry. Other reasons for pharma companies to outsource their sales operations include better cost control, higher flexibility, access to the CSO’s knowledge (e.g. doctors’ lists, reps’ training) and reduced time to market.

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Sales Pharmaceutical Sales Pharmaceutical Pharma 52

Healthcare Success

FEBRUARY 24, 2025

Device Pharma, SAAS, you know, a whole health plans, a whole wide variety of different businesses. Really, primarily, they're going out selling to doctors. And you know, I used to back when I worked with individual doctors back years ago. It's like I became a doctor, so I don't have to be a salesperson, which I understand right?

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Sales Healthcare Healthcare Prospecting 65

Healthcare Success

OCTOBER 17, 2024

Lee Aase: And it was about 2 months later I got a call from the Technology Commercialization group at Mayo, saying we got a request from Pharma from this Pharma company that wants to advertise in our podcast. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor.

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Healthcare Healthcare Patients Insurance 109