World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. For most a content strategy is unheard of and even though email marketing is still a very viable tactic pharma sees it as too complicated to measure the ROI.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

MARCH 22, 2021

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. There is a direct correlation between pharma product website traffic and TV ads for new products. The other mistake pharma marketers make the absence of a content strategy.

Media 261

Media Pharma Prescription Healthcare 261

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.

Pharma 196

Pharma Marketing Doctors Physicians 196

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Physicians Education Media 59

World of DTC Marketing

JANUARY 14, 2021

Digital pharma marketers have to “sell” the organization on the promise of digital marketing, but they also need to communicate that along with successes, there could be many failures. To master digital marketing, pharma needs to be prepared to fail. I’m optimistic that pharma can make it happen.

Marketing 180

Marketing Pharma Sales Management 180

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. But Rich, we can’t compare pharma websites to CPG websites.

Pharma 155

Pharma Prescription Doctors Education 155

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? That belief is out the window.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows. 1ne: Pharma companies are forcing out older, experienced employees. Pure fantasy.

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Pharma Prescription Recruitment Marketing 253

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% to reach $9.53 this year). How reliable is this estimate? eMarketer has been wrong more times than I can count.

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Pharma Doctors Retail Healthcare 227

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. In fact, over 60% of HCPs now prefer digital over in-person interactions.

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Marketing Pharma Networking CRM 52

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 9ine: “Why aren’t pharma websites updated?” Our groups thought pharma websites had a lot of credibility especially when our moderator informed them that the website had been approved by the FDA.

Pharma 180

Pharma Medical Side effects FDA 180

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

Marketing 52

Marketing Pharma Networking Medical 52

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . SUMMARY: Should pharma invest in digital to reach physicians?

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Doctors Physicians Pharma Medical 213

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. Their doctor was a distant second.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. Online searches for health information remain brisk, according to Google.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. Prescription drugs are not the same as items found in a grocery store.

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FDA Doctors Prescription Pharma 165

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 10en : Expect the media to be hostile towards pharma.

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Marketing Media Medical Prescription 271

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Should pharma brand campaigns drive quality, affinity, or persuasion? Survey Reveals Why Brand Building Matters Two big themes emerge that distinguish pharma marketing. First, pharma categories are dominated by the top 20% of prescribers. Brand-building campaigns!

Pharma 111

Pharma Marketing Prescription Media 111

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. But what about online?

Physicians 173

Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

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Pharma Patients Physicians Healthcare Provider 105

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

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Doctors Prescription Marketing Pharma 40

World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. ” Uh…no.

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There are other ways to reach patients online, but to date, pharma hasn’t made a full push into other digital tactics. It’s not.

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Prescription Marketing Pharma Medical 164

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. Loyalty programmes do not work in pharma. Second, utilising incentives to increase prescription rates has shown to be a hit-or-miss tactic in the past, and it’s time to try something new.

Doctors 52

Doctors Pharma Physicians Prescription 52

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. If pharmacies try to fill those generic prescriptions, the claims are rejected.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

pharmaphorum

SEPTEMBER 24, 2022

The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. including when to take each prescription drug ? Your co-pay is then deducted from a Health Savings Account.

Medical 105

Medical Pharma Prescription Patients 105

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Where does pharma’s responsibility in this area? Pharma companies too often see themselves as just a business that provides a product.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

OCTOBER 26, 2021

To their doctors for problems, follow-ups, and treatments because of the pandemic. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. 3hree: Don’t ignore the negative buzz over pharma and politics.

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Marketing Pharma Doctors Government 199

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. It’s a good read but ignores a simple fact. health care spending reached $3.7

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Healthcare Healthcare Insurance Retail 230