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It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields. But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high.
Everything from finding discounts for expensive medications to figuring out how to get to their many doctor’s appointments; for these patients to succeed, they need a simplification and streamlining of all of this, preferably in one place. Having the right tools, like digital platforms, is a game-changer. Luke received his B.A.
This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). They point to an unmissable opportunity for pharmaceuticalmanufacturers and their media partners to create impact where it matters most—at time of prescribing.
Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. PharmaManufacturer Solutions. GM of Manufacturer Solutions. How can we help ensure patients continue to take their medications as prescribed?
It is noteworthy that Malaysia has a pharmaceuticalmanufacturing sector that almost exclusively produces generic drugs, with sales revenues amounting to only 1.5% of gross domestic product (GDP). I also note that the five largest companies typically sell originator drugs and account for 47 percent of total drug imports.
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