Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

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PM360

OCTOBER 22, 2024

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs.

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Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The bad news is that only 24% of doctors still prefer to conduct face-to-face sales meetings, the effectiveness of digital interactions has decreased.

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Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. As a pharma rep, you need to be able to switch gears faster than a Myvi weaving through KL traffic. laughs Sarah, a rookie rep. But you know what?

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

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PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

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Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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World of DTC Marketing

JANUARY 18, 2021

And 62% said they value tools for remote monitoring of their patients at home more now than they did prior to COVID-19″ The Value of the Pharma Rep. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways. The Challenges for Pharma.

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PM360

SEPTEMBER 28, 2022

Pharma reps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux. Life sciences companies’ owned channels remain relevant.

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Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Or perhaps they’ll be engaging with doctors in virtual reality. Will they still be out driving all the time? Maybe they’ll just be using their phones. While we can’t say for sure what the future will hold, we can try to make educated guesses.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You must be able to convey complex medical information to healthcare professionals clearly and engagingly.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. THE CHALLENGE. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Evolve Your Success

JULY 18, 2023

By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions. We had pharma reps come through. How do you find us?

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Evolve Your Success

MAY 9, 2023

Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? We still needed to see. People still needed glasses.

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Evolve Your Success

JANUARY 10, 2023

It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharma reps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. They were saying the sales rep was dead. Doctors don’t even want to see them.

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PM360

DECEMBER 20, 2023

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

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