Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. In-house training is the key to sales success and sales reps' ability to adapt to this new model.

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Sales Pharma Doctors Pharma reps 52

Contrarian Sales Techniques

NOVEMBER 21, 2024

How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. Initially, the doctors were skeptical about the program’s sustainability – and rightly so. For me, this experience was a powerful reminder that our role as reps goes far beyond sales.

Sales 52

Sales Pharma Medical Pharma sales reps 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Cesare Ferrari

JULY 22, 2024

One of the challenges in medical sales is disseminating the right messages to the right doctors at the right time. Moreover, due to the limited access to doctors, which is steadily increasing year after year, the task of reaching the customer at the right time is even more demanding.

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Medical sales Sales Medical Doctors 52

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Contrarian Sales Techniques

NOVEMBER 27, 2024

Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. What Makes Portfolio Selling a Win for Reps When you’re a pharma rep, selling a portfolio does more than boost sales numbers. That’s where portfolio selling comes in. It takes work.

Pharmaceutical 52

Pharmaceutical Pharma reps Pharma Rep Healthcare Provider 52

Pharmaceutical Representative Training

FEBRUARY 4, 2021

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

Medical science 52

Medical science Pharmaceutical Sales Sales Medical 52

PM360

SEPTEMBER 28, 2022

Pharma reps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux. Life sciences companies’ owned channels remain relevant.

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Physicians Pharma Education Pharma reps 109

Contrarian Sales Techniques

JULY 11, 2024

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. All charm and spiel, pushing expensive branded meds on busy doctors. All charm and spiel, pushing expensive branded meds on busy doctors. Dr. Aisha, a dedicated young doctor, ran the clinic. That was it.

Doctors 52

Doctors Medical Sales Pharma reps 52

Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The bad news is that only 24% of doctors still prefer to conduct face-to-face sales meetings, the effectiveness of digital interactions has decreased.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. As a pharma rep, you need to be able to switch gears faster than a Myvi weaving through KL traffic. laughs Sarah, a rookie rep. But you know what?

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Sales Doctors Pharmaceutical Sales Pharma reps 52

PM360

OCTOBER 22, 2024

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs.

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Medical Patients Prescription Doctors 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Or perhaps they’ll be engaging with doctors in virtual reality. Will they still be out driving all the time? Maybe they’ll just be using their phones. While we can’t say for sure what the future will hold, we can try to make educated guesses.

CRM 52

CRM Key account management Doctors Pharma reps 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You must be able to convey complex medical information to healthcare professionals clearly and engagingly.

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

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Marketing Physicians Patients Doctors 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. THE CHALLENGE. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Physicians Media Pharma sales reps Electronics 52

Evolve Your Success

JULY 18, 2023

By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions. We had pharma reps come through. How do you find us?

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Sales Medical sales Medical Healthcare 52

Evolve Your Success

MAY 9, 2023

Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? We still needed to see. People still needed glasses.

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Sales Medical Medical sales Retail 52

Evolve Your Success

JANUARY 10, 2023

It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharma reps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. They were saying the sales rep was dead. Doctors don’t even want to see them.

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Sales Medical sales Consulting Medical 52

PM360

DECEMBER 20, 2023

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122

Contrarian Sales Techniques

NOVEMBER 19, 2024

In Malaysia, these skills are critical because healthcare providers – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.

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Sales Pharma Interpersonal Skills Sales Strategy 40