World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? So is the future of HCP marketing digital?

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Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. Today’s doctors don’t trust pharmaceutical sales reps as they once did.

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times!

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Job Boards Job boards and networking events for sales reps.

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Evolve Your Success

JULY 18, 2023

Electrophysiologists are highly specialized cardiologists. By specializing in electrophysiology, they are specializing in all of the electrical networks of the heart. By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms.

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Evolve Your Success

MAY 9, 2023

Joining Samuel Adeyinka for a special conversation, Dena shares how she manages her time efficiently so she can achieve her professional goals while being the best mother in the world. This is a Mother’s Day special episode in honor of mothers. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did.

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Evolve Your Success

JANUARY 10, 2023

In this episode, we have with us a very special guest, and he goes by the name of Eric Ford, but Eric is a very unique case, and I’m going to tell you why. It’s the MedTech versus medical devices, and we have the pharma division. They were saying the sales rep was dead. Several years from now, there will be no more sales reps.

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