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How Drug Access Programs Shape My Role As a pharmarep, I’ve seen the real, transformative impact of these programs. Initially, the doctors were skeptical about the program’s sustainability – and rightly so. For me, this experience was a powerful reminder that our role as reps goes far beyond sales.
Pharmaceutical sales have changed. A decade ago, pharmareps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. These days? Things are complicated.
One of the challenges in medical sales is disseminating the right messages to the right doctors at the right time. Moreover, due to the limited access to doctors, which is steadily increasing year after year, the task of reaching the customer at the right time is even more demanding.
Pharmaceutical representatives (pharmareps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful salesrep in pharma.
Welcome to the world of pharmaceutical sales in Malaysia, where business deals are as likely to be sealed over a frothy cup of pulled tea as they are in a boardroom. "Eh, Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharmarep, as he expertly pulls a stream of tea between two cups.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You should be able to analyze market trends, identify opportunities, and develop salesstrategies.
It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharmasales, pharmareps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. They were saying the salesrep was dead. I will start from a macro level.
In Malaysia, these skills are critical because healthcare providers – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.
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