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Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharmareps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharmareps to provide that information. Where to start? Here are some options. They advertise 3.7
You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. OTC medications are drugs you can buy without a prescription. Imagine if everyone with a mild fever went to see a doctor – the system would collapse. What Are OTC Medications?
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharmareps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.
After the pandemic, many pharmareps shifted to digital sales calls, but the effectiveness of these calls has declined. The study also noted that face-to-face meetings have gained positive prescription intent, which is 17% higher than before the pandemic. In spite of this, the industry is still experiencing mixed results.
Pharmaceutical representatives (pharmareps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales?
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes.
Fifty percent of responders said they changed prescriptions because of social media information. million self-identified HCPs on the platform to pharma marketers. Doctors love to talk to each other, especially when they share questions and concerns. Look for TikTok to merchandise the 4.7
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