World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. 2wo: The pharma product website is a living entity. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online.

Pharma 247

Pharma Education Marketing Doctors 247

Fierce Pharma

FEBRUARY 13, 2023

Years after the first US biosim launches, doctors still have their concerns: survey kdunleavy Mon, 02/13/2023 - 06:51

Doctors 187

Doctors 187

Fierce Pharma

JULY 14, 2023

As Johnson & Johnson awaits a decision on its second attempt to resolve talc lawsuits through a bankruptcy ploy, the company is attempting another legal tactic to free itself from those liabili | As Johnson & Johnson awaits a decision on its second attempt to resolve talc lawsuits through a bankruptcy ploy, the company is attempting another (..)

Doctors 198

Doctors 198

Fierce Pharma

MAY 29, 2024

Stimulants are typically the go-to option for doctors prescribing treatments for attention-deficit hyperactivity disorder (ADHD). Tris Pharma has won FDA approval for Onyda XR (clonidine hydrochloride).

Pharma 190

Pharma FDA Doctors Medical 190

World of DTC Marketing

DECEMBER 22, 2020

So should pharma be in the app business? If, for existence, a pharma developed app requires patients to “check-in” everyday it could be a reminder that they are living with a chronic health issue. Should pharma, for example, collect data on users and how much should they collect and for what purpose? Mood trackers.

Pharma 230

Pharma Doctors Patients Management 230

Fierce Pharma

JUNE 29, 2023

After an initial rejection in 2020 and a review delay earlier this year, BioMarin’s Roctavian has finally got the FDA go-ahead to introduce a gene therapy for a not-so-rare disorder.

Doctors 320

Doctors FDA 320

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. doctors and 45% of all NPS and physician assistants as verified members.

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Doctors Physicians Pharma reps Pharma Rep 286

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. But where is pharma in this digital transaction? More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites.

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Physicians Doctors Side effects Pharma 313

World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. The post Pharma spent $3.9B

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Pharma Side effects Prescription Doctors 217

eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

Marketing 52

Marketing Pharma Ethics Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.

Medicine 52

Medicine Sales Pharma Doctors 52

World of DTC Marketing

FEBRUARY 24, 2022

Nowhere is this more evident than in pharma TV ads like Tepezza. This could especially be true for pharma TV ads which seem to run back to back to back. When it comes to pharma DTC increased frequency is NOT going. 3hree: They believe people see a TV ad for a pharma product and ask their doctor for it.

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Pharma Leads Marketing Doctors 210

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. This is a massive issue for most big pharma companies because it often takes weeks of meetings to make even small changes.

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Pharma Marketing Doctors Physicians 196

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. Pharma’s content needs to focus on helping patients rather than selling them.

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Marketing Pharma Physicians Side effects 202

MedCity News

JUNE 5, 2023

In a confirmatory Phase 3 test of ImmunoGen’s Elahere, the ovarian cancer drug handily beat chemotherapy with results that clinicians say could make the treatment the new standard of care for certain patients. The data were presented during the annual meeting of the American Society of Clinical Oncology.

Doctors 240

Doctors Patients Biopharma Pharma 240

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

Pharma 59

Pharma Physicians Education Media 59

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

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Pharma Insurance Pharmaceutical Healthcare 187

World of DTC Marketing

JANUARY 14, 2021

Digital pharma marketers have to “sell” the organization on the promise of digital marketing, but they also need to communicate that along with successes, there could be many failures. To master digital marketing, pharma needs to be prepared to fail. I’m optimistic that pharma can make it happen.

Marketing 180

Marketing Pharma Sales Management 180

Pharma Marketing Network

MARCH 8, 2025

Introduction A well-optimized landing page can be the difference between a successful pharma marketing campaign and wasted ad spend. What makes a pharma landing page effective? This guide breaks down the best practices for landing page optimization , helping pharma marketers maximize engagement while maintaining regulatory compliance.

Marketing 59

Marketing Pharma FDA Leads 59

World of DTC Marketing

APRIL 16, 2021

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. If your audience is big enough, TV is still the best way to generate awareness, but your website has to close the gap between awareness and asking their doctor about/for an Rx.

Pharma 203

Pharma Media Marketing Specialization 203

World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. For this reason, digital marketing is an essential part of any pharma brand. They’re not. The answer is twofold.

Marketing 179

Marketing Pharma Side effects Media 179

PharmaVoice

JANUARY 26, 2023

Elon Musk’s takeover of Twitter has upended the ways pharma companies communicate with doctors online. Now new social strategies are emerging.

Pharma 147

Pharma Doctors 147

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Pharma 180

Pharma Media Doctors Medical 180

MedCity News

AUGUST 27, 2023

We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

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Healthcare Healthcare Prescription Doctors 242

World of DTC Marketing

FEBRUARY 22, 2021

Jazz’s DTC for Sunosi says “if you have obstructive sleep apnea or narcolepsy and are often tired during the day, ask your doctor if once-daily SUNOSI may be right for you” but what they don’t mention is that obstructive sleep apnea is associated with obesity in more than 60% of cases. This DTC is an embaressment.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JUNE 10, 2021

Pharma HCP managers must also triage their messages to physicians. Docs don’t like pharma listening in their conversations to one another, and they really don’t like leaders intervening in their conversations if it’s too promotional. When using the Internet to reach doctors, numbers don’t matter.

Doctors 143

Doctors Physicians Media Pharma 143

Fierce Pharma

APRIL 23, 2024

As doctors and patients in the U.S. | As doctors and patients in the U.S. grapple with widening shortages of the popular diabetes therapy Mounjaro and its obesity counterpart Zepbound, the maker of the tirzepatide drugs, Eli Lilly, is forging ahead on its quest to expand capacity for its injectable medicines.

Doctors 258

Doctors Manufacturing Medicine Patients 258

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

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Pharma reps Pharma Rep Doctors Physicians 237

Fierce Pharma

OCTOBER 10, 2023

What doctors described as a “messy” treatment landscape in early-stage non-small cell lung cancer (NSCLC) could get clearer thanks to a first-in-class overall survival win from Merck & Co.’s s Keytruda.

Doctors 283

Doctors FDA 283

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 9ine: “Why aren’t pharma websites updated?” Our groups thought pharma websites had a lot of credibility especially when our moderator informed them that the website had been approved by the FDA.

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Pharma Medical Side effects FDA 180

Fierce Pharma

AUGUST 30, 2023

Even without an FDA approval, Roche’s cancer drug Avastin is widely used by doctors to treat certain eye diseases. Even without an FDA approval, Roche’s cancer drug Avastin is widely used by doctors to treat certain eye diseases.

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FDA Doctors Manufacturing 275

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Management Pharma Marketing Prescription 52

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. But Rich, we can’t compare pharma websites to CPG websites.

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Pharma Prescription Doctors Education 155

Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. In fact, over 60% of HCPs now prefer digital over in-person interactions.

Marketing 52

Marketing Pharma Networking CRM 52

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. Most say pharma websites don’t meet their needs. INSIGHT: Yes, and no.

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Pharma Doctors Physicians Medical 143