Contrarian Sales Techniques

DECEMBER 3, 2024

So, you’re thinking about starting a career in pharmaceutical sales ? In this brief guide, I’ll walk you through what you need to know to break into pharmaceutical sales. Why Pharmaceutical Sales Is Worth Considering Let’s be real—who doesn’t want a career that pays well and has room to grow? Great choice.

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Pharmaceutical Sales Sales Pharmaceutical Retail 52

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. The expectations of customers are evolving.

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Media Sales Pharma Healthcare 52

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. I have been fortunate to work with developing reps, generating sales, and making connections with surgeons. I was shadowing doctors.

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Doctors Medical sales Sales Medical 246

Contrarian Sales Techniques

DECEMBER 8, 2024

Whats it really like to work as a medical sales rep for a multinational pharmaceutical company (MNC) in Malaysia? If youve ever wondered what goes on behind the scenes, heres a glimpse into a typical day in the life of a medical sales rep in an MNChighlighting the perks, obstacles, and realities of the job.

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Medical sales reps Medical sales Sales Medical 52

World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Some DTC budgets are only released when certain sales targets are hit. Still, the gatekeeper continues to be their doctor.

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Marketing Prescription Side effects Doctors 285

Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. It also applies to high-value B2C sales, e.g., elective surgeries, orthodontics, senior care, and residential treatment centers. Why Listen?

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Sales Healthcare Healthcare Prospecting 65

Medical Device Success

AUGUST 22, 2021

68% of vaccinated patients were unwilling to wear a mask and started arguments with staff”. This survey gives a unique look into the minds of these doctors and their practices. And, it has implications for MedTech sales and marketing for the remainder of 2021 and beyond. This is the agenda: Survey Background. What to do?

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Doctors Sales Medical Marketing 100

Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures.

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Education Medical Patients Doctors 52

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today’s patient journey from awareness to Rx is long and fragmented.

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Marketing Doctors Healthcare Healthcare 253

Infuse Medical

JUNE 4, 2021

Now may be the best time to add 3D animation to your sales toolkit to empower your salespeople. If you already utilize a sales enablement tool, then it can be as simple as having the animation made and pushing it to your sales team. Not using a sales enablement app to help bridge the gap between sales and marketing?

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Sales Sales process Training Prospecting 130

MedReps

DECEMBER 13, 2022

Doctors are inevitably busy people. They have a lot of different things going on, from patient care to keeping up on studies to ensure their approach is top-notch. For these reasons, as well as plenty of others, medical sales reps need to adhere to three main fundamentals when pitching their products to doctors.

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Doctors Sales pitches Medical sales reps Sales 83

Evolve Your Success

NOVEMBER 29, 2022

Are you interested in helping people with heart problems as well as discovering the sales level in the medical device industry? Cardiovascular Electrophysiology Sales With Alexander Frekey. It finds that to start a diagnosis for a cardiologist or electrophysiologist, doctors who are in sync with the electrical signals of the heart.

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Sales Doctors Medical sales Medical 130

Evolve Your Success

MAY 17, 2022

In part two of our interview with Antra Boyd and Karen DiMarco, we get more of their perspective of the medical sales industry, specifically the role they believe a medical sales rep plays and its importance to their role as nurses. To listen to the first part, check it out at The Medical Sales Podcast. Sales can be pushy.

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Medical sales Medical Sales Patients 130

Sales Pilot Medical Sales Performance

JULY 24, 2023

Picture a medical sales representative striding into a doctor’s office, armed with a suitcase full of shiny brochures, impeccable knowledge about their product, and an intense desire to make a sale. You’re making a sales call, not performing Hamlet. Inject a dash of personality into your sales discussion.

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Medical sales Sales Medical Prospecting 100

Evolve Your Success

MAY 10, 2022

In a world of medical and health jargon, it can be difficult for patients to understand the kind of care they are getting. Sometimes, beyond the language, it is in the way health professionals communicate to the patient and their families as well as to each other. They are also patient advocates from their experience in nursing.

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Education Patients Medical sales reps Medical sales 130

World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. Then there is the price.

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Side effects Doctors Insurance Prescription 209

MedReps

NOVEMBER 29, 2022

In any sales job, especially pharmaceutical sales, you’ll need to become eloquent at calling the doctors you call your customers. Doctors, particularly those on the job who have many staff and patients pulling at their attention, want you to get right to the point and quickly get past any pleasantries.

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Evolve Your Success

AUGUST 29, 2023

Confidence, clinical expertise, and genuine connections are the key ingredients to thriving in the dynamic world of aesthetic medical sales. Don’t miss the chance to learn from the best in the business – Lauren Brown – and explore how you too can excel in the exciting world of medical sales. Tune in now! I’m excited. It was hard.

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Medical sales Medical Sales Patients 130

MaBiCo

JULY 20, 2022

The Future of Medical Sales. The profession of medical sales has clearly faced a decline during the last years, making many professionals feeling anxious about the prospect of their careers. Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs.

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Medical sales Medical sales reps Sales Medical 98

Medical Device Success

JUNE 28, 2020

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Medical Consulting Group Patient Builder link. Would you attract the attention of your customer if you could offer a way to bring them more patients?

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Doctors Medical Consulting Patients 100

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document. 100 percent of U.S.

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Physicians Doctors Marketing Sales 180

Sales Pilot Medical Sales Performance

JULY 5, 2023

Medical sales is difficult enough without the redundant mistakes that work against the sale. Imagine this: you’re a medical sales representative, strolling confidently through the O.R. When you catch sight of a doctor at the scrub sink or in the hallway, you get excited and feel the need to act. Well, guess what?

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Medical sales Sales Medical Doctors 100

World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

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Prescription Marketing Doctors Physicians 181

Evolve Your Success

FEBRUARY 20, 2024

In the dynamic realm of medical device sales, the possibilities are limitless. Dive into the role of a Diabetes Sales Specialist and explore the diverse opportunities that await. Gain valuable insights into O’Neal’s journey, his role as a district sales trainer, and his passion for transformative products.

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Sales Medical sales Medical Management 147

Sales Pilot Medical Sales Performance

APRIL 13, 2021

Exposing Hidden Medical Sales Opportunities In The Pandemic. The COVID-19 crisis has been a major disrupter for medical sales professionals. Yet some savvy medical reps are uncovering hidden medical sales opportunities during the pandemic leading to more business than ever before. I call this the pandemic paradox.

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Medical sales Sales Medical Prospecting 130

Evolve Your Success

AUGUST 23, 2022

There is more to being a medical sales representative than meets the eye. In fact, one little-known field is being a diagnostic testing sales representative. If you haven’t yet encountered someone from this side of medical sales, then you are in luck! So tune in and expand your knowledge about medical sales!

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Sales Medical sales Doctors Medical 130

Evolve Your Success

APRIL 5, 2022

Pharmaceutical sales isn’t the type of career one just gets into. In this episode, Samuel sits down with Eric Knotts , Field Sales Professional of a pharmaceutical company. Tune in to hear more of Eric’s journey and get more tips that will help you enter and succeed in the realm of medical sales. — Watch the episode here.

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Pharmaceutical Sales Sales Pharmaceutical Medical sales 130

Infuse Medical

JUNE 23, 2020

As a sales or marketing professional in the medical device industry, you’ve probably heard the term “sales enablement”. But what exactly is medical sales enablement? Can it really help maximize your sales process and yield a higher ROI for your company? Medical Sales Enablement Defined. Let’s get started!

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Medical sales Sales Medical Sales pitches 130

Sales Pilot Medical Sales Performance

APRIL 13, 2023

Yes-Reps Provide Limited Value In Medical Sales Medical sales is full of yes-reps. One reason is because doctors and other HCPs are experts. Another reason is to avoid friction, based on the rep’s belief that HCPs might not like them if they feel like the sales rep is challenging them. Yes-reps can’t do that.

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Medical sales Sales Medical Prospecting 100

Evolve Your Success

FEBRUARY 13, 2024

In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. He was a diagnostic sales rep in the cancer space. Please, share with the audience what exactly is diagnostic sales.

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Patients Sales Medical sales Doctors 162

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers need to understand the patient journey a lot better with specific recommendations to silence the “noise” around their medications.

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Marketing Side effects Prescription Media 265

Evolve Your Success

JUNE 13, 2023

Being a successful representative in the medical sales space requires a combination of factors. You have to be familiar with the ins and outs of your product because the education piece is also a key aspect of being a sales rep. These and a lot of other things are what Kelly Buber learned from his 10-year career in medical sales.

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Sales Medical sales Medical Doctors 130

World of DTC Marketing

JUNE 22, 2021

By one projection, spending on the drug for Medicare patients could end up being higher than the budgets for the Environmental Protection Agency or NASA. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients. Can a pharma company serve both shareholders and patients?

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Patients Food and Drug Administration Pharma Government 156

Evolve Your Success

AUGUST 21, 2024

Unlock the secrets to thriving in medical sales with our latest episode featuring Sheila Mallon, a standout graduate of the Medical Sales Career Builder program. After years of commitment to her patients, she expanded her expertise by earning an MBA, blending her healthcare knowledge with strong business acumen.

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Medical sales Medical Sales Networking 130

MedReps

NOVEMBER 14, 2022

Sales meetings are an important part of medical sales. This is where you pitch your products as a way to solve any hospital or doctor’s office issues. However, before you even get to that part of the pitch, you first need to show the team you’re meeting with just how much you know about their company, specialty and patients.

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Doctors Sales Sales pitches Insurance 70

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

APRIL 23, 2021

Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. There is still much to emphasis on doing things that deliver sales rather than helping patients. Finally, using TV for small patient populations isn’t logical.

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Doctors Pharma Media Marketing 188