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The Three Fundamentals of Pitching to Doctors

MedReps

Doctors are inevitably busy people. They have a lot of different things going on, from patient care to keeping up on studies to ensure their approach is top-notch. For these reasons, as well as plenty of others, medical sales reps need to adhere to three main fundamentals when pitching their products to doctors.

Doctors 83
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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Telemedicine in Ontario: Tailoring Your Sales Pitch to Evolving Healthcare

Scott’s Directories

Understanding the unique needs of telehealth providers can help you craft compelling sales pitches that resonate with this evolving market. Understanding Telehealth Providers’ Unique Needs Identifying Key Players Telemedicine involves various stakeholders, including doctors, nurses, IT professionals, and administrative staff.

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Get ready for HUGE healthcare changes

World of DTC Marketing

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare.

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What Doctors Expect from Medical Sales Reps

MedReps

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale.

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The Do’s and Don’ts of an Effective Medical Sales Pitch

MedReps

Most employers provide you with prescribing or prior sales data that you can use to understand your physician. How many patients do they treat? What insurances plans do they partner with and see in their patient population? Unfortunately, this causes some reps to jump into sales mode right from the handshake.

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The four biggest challenges facing DTC marketers

World of DTC Marketing

4our: Do they regularly go to their doctor and have a specific HCP they trust? Executives want more from DTC marketers, which means more time is spent trying to justify spending than developing new strategies to reach patients. Pharma is losing people who have a passion and excellent knowledge on how to market to patients.

Marketing 196