World of DTC Marketing

APRIL 13, 2021

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? Here are some options. They advertise 3.7

Doctors 286

Doctors Physicians Pharma reps Pharma Rep 286

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. This mutually beneficial partnership helps businesses create a healthier workforce and increases brand trust and patient volume.

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Patients Specialization Healthcare Healthcare 102

Scott’s Directories

JUNE 16, 2022

The serious profession of doctors causes them to always have an unforgiving schedule. Trying to schedule a marketing meeting with a doctor can take a bit of effort and stubbornness, as doctors are notoriously difficult to pin down. There are more such basics to keep in mind when trying to sell products or services to doctors.

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Doctors Sales pitches Product sample Management 52

Contrarian Sales Techniques

NOVEMBER 20, 2024

It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. By providing detailed information, product samples, and support, reps help bridge the knowledge gap and influence prescribing habits.

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Prescription Medical Doctors Sales 52

Contrarian Sales Techniques

JUNE 18, 2023

Gauging the Doctor's Receptivity When assessing your doctor's responsiveness, there are three basic steps: - Active Listening - Inquisitive Probing - Trial Closing These steps form the cornerstone of sales closing in the pharmaceutical sector. When seeking a doctor's commitment, strive to be specific, outcome-driven, and realistic.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

Contrarian Sales Techniques

OCTOBER 16, 2023

Value Proposition: Highlight the benefits of the product or service you're presenting. How can it benefit the recipient's practice or patients? If you're speaking to a cardiologist, for instance, focus on how your product addresses cardiac issues. How does it stand out from competitors?

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Medical Doctors Medical sales Product sample 52