pharmaphorum

SEPTEMBER 11, 2024

One in two UK doctors would not use GenAI to treat patients, but there was more willingness to use it for diagnostic purposes, survey finds

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MedCity News

APRIL 30, 2023

A new study found that ChatGPT might actually be quite successful in providing high-quality answers to patient questions during an era in which doctors and nurses are too busy to do so. The research evaluated two sets of answers to patient inquiries — one written by physicians, the other by ChatGPT.

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Authentic Influence Group

AUGUST 26, 2021

“If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” A study conducted revealed that doctors whose tone was perceived as friendlier and more trustworthy had fewer malpractice suits filed against them.

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World of DTC Marketing

APRIL 27, 2021

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.

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MedCity News

NOVEMBER 8, 2024

To support that goal, doctors should encourage them to consider their care options — long before they need assistance. The post Through Early Discussions About Elder Care, Doctors Can Empower Seniors to Age in Place appeared first on MedCity News. The vast majority of older adults want to age at home.

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World of DTC Marketing

JULY 31, 2021

Dr. Dha also has chimed in on COVID vaccinations… Like patients, I trust the word of a physician a hell of a lot more than what I read in the headline. The post Even on social media “listen to the doctor” appeared first on World of DTC Marketing.com.

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MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

PharmExec

JUNE 25, 2024

A study detailing how patients struggling with obesity interact with the life sciences industry suggests that they don’t get weight loss information from their doctors.

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MedCity News

JANUARY 4, 2024

Patient Reported Outcome Measures (PROM) scores should be the gold standard for how patients find their doctors, not viewing subjective online reviews of doctors’ ability to satisfy their patients.

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Scott’s Directories

AUGUST 20, 2024

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. As this technology continues to evolve, tools like the Alberta Physicians directory ensure that patients and healthcare professionals can connect.

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MedReps

NOVEMBER 22, 2022

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale. And what do doctors expect?

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Medical sales reps Medical sales Doctors Sales 78

MedCity News

AUGUST 8, 2024

This potential for self-management can reduce the burden on the healthcare system, resulting in fewer doctor visits, lower hospitalization risks, and fewer diagnostic tests as patients can take corrective action earlier or identify issues sooner.

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World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. For over two decades, her patients in the quaint town of Harmony Springs trusted her implicitly. One of the things her patients appreciated most was her reliance on brand-name medications.

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MedCity News

DECEMBER 23, 2022

With most doctors spending less than 15 to 20 minutes with their patients per visit, there is not much time for fact-finding, let alone education for the doctor to learn what preventive screening resources are available for their patients, even if that care is reimbursable by Medicare/Medicaid, such as a lung cancer screening.

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MedReps

DECEMBER 13, 2022

Doctors are inevitably busy people. They have a lot of different things going on, from patient care to keeping up on studies to ensure their approach is top-notch. For these reasons, as well as plenty of others, medical sales reps need to adhere to three main fundamentals when pitching their products to doctors.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures.

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PharmaTimes

MARCH 1, 2024

TMR-CT will help doctors select treatment and predict the spread of lung cancer in patients

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Doctors Patients 96

Contrarian Sales Techniques

OCTOBER 19, 2023

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens.

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Fierce Pharma

APRIL 23, 2024

As doctors and patients in the U.S. | As doctors and patients in the U.S. grapple with widening shortages of the popular diabetes therapy Mounjaro and its obesity counterpart Zepbound, the maker of the tirzepatide drugs, Eli Lilly, is forging ahead on its quest to expand capacity for its injectable medicines.

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MedCity News

FEBRUARY 2, 2024

Foodsmart is rolling out its new program that enables doctors to refer their patients to Foodsmart’s dieticians and healthy eating platform, as well as write prescriptions for healthy food just as easily as they might a normal pharmacy prescription.

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). It was like, can we go out and just talk to primary care doctors? I know they know all the doctors all of that. Go order pizza for the doctor's office. I'm going to guess.

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Fierce Pharma

JUNE 1, 2024

Armed with two positive phase 3 trial readouts and the hope that at least one will show a significant patient survival benefit, GSK thinks it has the data to convince doctors and the FDA that the o | Armed with two positive phase 3 trial readouts and the hope that at least one will show a significant patient survival benefit, GSK thinks it has the (..)

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Doctors FDA Patients 254

MedCity News

APRIL 18, 2024

Medicare’s Chronic Care Management program reduced emergency room and in-patient hospital visits and lowered total health spending, but uptake has been sluggish for a variety of reasons. The post Medicare’s Push To Improve Chronic Care Attracts Businesses, but Not Many Doctors appeared first on MedCity News.

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Contrarian Sales Techniques

JULY 14, 2024

The Good Old Days and the New Era of Pharma Sales Remember the days when doctors always had time to see us reps? We'd walk in with our briefcases, chat about their patients, and leave them with samples and a smile. You wouldn't believe how many times that little detail has helped me build rapport with doctors.

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MedCity News

JULY 17, 2024

As poor experiences and high costs drive many to walk away from their doctors, the right additional support can keep patients from switching providers. Here are three suggestions to consider that could make a difference for patient experience while improving access to care and reducing costs.

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Scott’s Directories

JULY 11, 2024

This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market. This directory includes a complete list of doctors in Manitoba, along with other healthcare professionals. Why Focus on Manitoba’s Medical Professionals?

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Healthcare Success

JULY 5, 2022

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade. Always offer specific solutions to specific problems.

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Medical Device Success

AUGUST 22, 2021

68% of vaccinated patients were unwilling to wear a mask and started arguments with staff”. This survey gives a unique look into the minds of these doctors and their practices. Conflict with Patients. This survey gives a unique look into the minds of these doctors and their practices. Reading time: 2 – 2 minutes. “68%

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Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. AI Chatbots that connect people to care, whether in urban or rural areas, will improve quality of life, patient engagement, and access to care. How are AI chatbots improving patient engagement and healthcare today? Scheduling.

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eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Pharmacogenomic Personalized LBLs – Create LBLs that incorporate a patient’s genetic information.

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Doctors Physicians Education Marketing 52

Scott’s Directories

JUNE 9, 2022

A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.

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Doctors Sales Physicians Healthcare 52

Scott’s Directories

JULY 12, 2024

This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market. This directory includes a complete list of doctors in Manitoba, along with other healthcare professionals. Why Focus on Manitoba’s Medical Professionals?

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Doctors Marketing Physicians Medical 52

Medical Device Success

JUNE 28, 2020

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Medical Consulting Group Patient Builder link. Would you attract the attention of your customer if you could offer a way to bring them more patients?

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MedReps

NOVEMBER 29, 2022

In any sales job, especially pharmaceutical sales, you’ll need to become eloquent at calling the doctors you call your customers. Doctors, particularly those on the job who have many staff and patients pulling at their attention, want you to get right to the point and quickly get past any pleasantries. What do you want to do?

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Scott’s Directories

JANUARY 10, 2024

However, outdated or inaccurate doctor data can significantly hinder these efforts. Keep reading to discover how up-to-date doctor data is essential for maintaining compliance and why MD Select is your trusted partner in this endeavor. Key regulations safeguard patient privacy and dictate how healthcare information can be utilized.

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Scott’s Directories

MARCH 21, 2023

If you’re looking to break into the medical industry and start selling to doctors in Calgary, then you need the right resources and information. That’s why buying a Calgary doctors directory is a great way to get your business off the ground. Learn more about selling to Alberta doctors from MD Select.

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