Remove Doctors Remove Networking Remove Side effects
article thumbnail

HCPs use of digital

World of DTC Marketing

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. Today it’s about helping them navigate the complex world of medications, side effects, outcomes, cost, and off-label use.

article thumbnail

Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects.

Media 238
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

article thumbnail

How Real-World Data Can Contribute to Improved Mental Health Treatment

PM360

Carl Marci, Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1 , about how the company is using its Mental Health and Neuroscience Real-World Data Network to help improve personalized treatment for mental health patients and increase awareness about issues related to mental health disorders.

article thumbnail

Maximizing ROI in Pharma: The Power of Display Advertising for Targeted Campaigns

Pharma Marketing Network

Key options include: Google Display Network : Vast reach with advanced targeting. Include required disclaimers and side effect warnings. By providing clear, compelling information, these ads help patients and doctors make informed decisions. Search behavior : Show ads to users searching for symptoms or treatments.

Pharma 52
article thumbnail

Gulf War Illness: How can disease modelling aid the search for a cure?

pharmaphorum

By reducing the disease to its key components, a computer-readable network of disease markers was characterised using genetic, biomarker, and clinical data; the model was also populated with ‘disease vs control’ data. Tinker, tailor, soldier, therapy. About the author.

article thumbnail

Pharma Marketing Strategies: Unlocking Success in a Competitive Industry

Pharma Marketing Network

Apps for Patient Support Mobile apps offering reminders for medication adherence or side effect tracking enhance patient experiences while building brand loyalty. Educational Content Doctors value evidence-backed information. Use digital platforms to segment your audience effectively.