Cha! Ching! Using Your Sales Channel to Drive Prospects to Your Exhibit! Post #3
Medical Device Success
FEBRUARY 13, 2011
Another nice thing about incentivizing the sales channel is that you only pay on results. If you are a small to medium sized medical device company, your sales channel is a network of stocking distributors, manufacturers’ representatives (sometimes called independent reps), direct sales force or some combination of the above.
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