Doctors Networking Physicians 
World of DTC Marketing
APRIL 27, 2021
QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians. Where to start?
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World of DTC Marketing
JULY 28, 2021
HCPs increasingly turn to trusted colleagues on digital networks for reliable information. When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. The value proposition to HCP marketers is different from the value proposition that physicians want.
World of DTC Marketing
AUGUST 9, 2021
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.
World of DTC Marketing
JULY 26, 2022
Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. I can easily schedule a telehealth appointment with my doctor without paying $199 a year. However, physicians would argue that they also need to see patients in person for many health issues.
World of DTC Marketing
JUNE 10, 2021
SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.
World of DTC Marketing
AUGUST 7, 2022
First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?
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