Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

Marketing 52

Marketing Pharma Networking Medical 52

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

Management 52

Management Pharma Marketing Prescription 52

Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

Pharma 52

Pharma Healthcare Provider Media Marketing 52

World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. Pharma HCP managers must also triage their messages to physicians.

Doctors 143

Doctors Physicians Media Pharma 143

Pharma Marketing Network

NOVEMBER 15, 2024

Digital advertising is no longer just a nice addition; it’s a must-have for every successful pharma marketing strategy. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks.

Pharma 52

Pharma Media Engineering Marketing 52

Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199

Doctors Engineering Specialization Consulting 199

Contrarian Sales Techniques

DECEMBER 8, 2024

By 6:30 AM, youre reviewing your schedule over breakfast and checking your WhatsApp messages for updates from doctors, pharmacists, or managers. The Perk: Doctors at private hospitals are often more receptive to new ideas and innovations. 12:30 PM: Lunchtime Networking Lunchtime isnt just for eatingits for networking.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

Media 52

Media Sales Pharma Healthcare 52

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Pharma marketers must now meet them where they areonline and engaged.

Marketing 52

Marketing Patients Pharma Media 52

European Pharmaceutical Review

OCTOBER 5, 2022

The benefits of exposing students to the industry this way enables both parties to share knowledge, experience and provides students networking opportunities that can be difficult to obtain for such a competitive industry, said ABPI.

Pharma 104

Pharma Training Networking Pharmaceutical 104

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

Pharma 116

Pharma Distribution Doctors Physicians 116

PM360

SEPTEMBER 19, 2023

Digital Health Networks has announced the winners of the first annual Cinehealth International Health and Wellness Film and Video Festival. At an awards ceremony in Philadelphia, PA, winners took the stage on the evening of Tuesday, September 12 th during Digital Pharma East to be honored for their work in film, video, and podcasting.

Networking 59

Networking Doctors Media Pharma 59

Contrarian Sales Techniques

DECEMBER 3, 2024

Your job is to help doctors and pharmacists understand the latest treatments, ensuring patients get the best care possible. Network Like a Pro : Attend events hosted by the Malaysian Pharmaceutical Society or other healthcare exhibitions. Build a strong LinkedIn profile and connect with recruiters from Zuellig Pharma or AstraZeneca.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Retail 52

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. Medical journals are a useful source for CME activities that aid doctors in obtaining credits and learning new information.

Doctors 52

Doctors Physicians Medical Education 52

Healthcare Success

OCTOBER 30, 2024

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Like my husband and I sat and watched it, like on TV, on network TV. But at the end of the day, if that's where Gen Z. We watched it taking place. And there are.

Marketing 108

Marketing Healthcare Healthcare Recruitment 108

Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. How can pharma marketers craft high-performing email marketing campaigns while staying compliant? Heres how pharma brands can maximize impact: 1.

Marketing 72

Marketing Pharma FDA Medical 72

Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. The post Assessing the Accuracy of Pharmaceutical-Sponsored Health Information Online appeared first on Pharma Marketing Network.

Pharmaceutical 98

Pharmaceutical Doctors Government Consulting 98

Medical Device Success

JUNE 5, 2017

In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. At large pharma and medical device companies, there are entire departments devoted to the management of Key Opinion Leaders. They are acting as KOLs. This is not true.

Medical 130

Medical Marketing Management Doctors 130

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

JANUARY 19, 2022

Pharma brands that want deep engagements need to look at and listen to social audio. You want to talk to doctors? So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Their “Talkies” ran between the doctors’ talks. Talk to me. Must be kismet.

Doctors 97

Doctors Media Distribution Pharma 97

Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. How do you keep up?

Marketing 52

Marketing Healthcare Healthcare Pharma 52

PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? For Doctors: The metaverse presents novel opportunities for collaboration and skill enhancement. The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma?

Pharma 97

Pharma Education Training Healthcare 97

Pharma Marketing Network

JUNE 12, 2020

Just like the sales reps who approach each doctor a little differently, you should approach each market a little differently. It was always confusing on how to best support sales reps in ways that would help them break through the clutter of a doctor’s busy day. Would you spend the same amount of time and resources?

Marketing 75

Marketing Pharmaceutical Doctors Sales 75

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

Competition 52

Competition Marketing Pharma Side effects 52

Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Pharma brands can: Join relevant hashtags (e.g.,

Media 52

Media Pharma Marketing Patients 52

Pharma Marketing Network

FEBRUARY 27, 2025

Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in. Engaging HCPs Through Thought Leadership 1.

Marketing 52

Marketing Pharma Patients Education 52

Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry.

Pharma 52

Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Here are three key sessions that presented during Re:Imagine Pharma Marketing conference: 1.

Marketing 52

Marketing Pharma Competition Doctors 52

Pharma Marketing Network

NOVEMBER 6, 2024

The world of digital marketing in pharma is evolving rapidly. Pharma marketing executives face the unique challenge of staying compliant while engaging audiences in meaningful ways. So, how can digital marketing truly revolutionize the pharma space? Resource: Check out Pharma Marketing News for patient-centric content ideas.

Marketing 52

Marketing Pharma Media Education 52

PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

Networking 40

Networking Doctors Media Management 40

Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Why Pharma Marketers Need Programmatic Advertising 1. Unlike consumer brands, pharma companies must: Avoid false or misleading claims about drug effectiveness.

Marketing 52

Marketing Pharma Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

Marketing 52

Marketing Pharma Media Education 52

Contrarian Sales Techniques

FEBRUARY 12, 2024

They offer this certification called CNPR, short for Certified National Pharmaceutical Representative, which is like a golden ticket if you're new to the scene or looking to step up your game in pharma sales. The curriculum covers the A to Z of what makes pharma sales tick. But here's the real talk. But, it's part of a bigger picture.

Sales 52

Sales Pharma Pharmaceutical Sales Ethics 52

Pharma Marketing Network

DECEMBER 19, 2024

Imagine these platforms as bridges, connecting pharma brands directly with their target audiences. But how can pharma companies navigate this unique space while maintaining compliance and authenticity? Unlike other industries, pharma brands face a host of unique challenges when leveraging these platforms. Heres how to do it.

Media 52

Media Healthcare Healthcare Marketing 52