Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. In fact, over 60% of HCPs now prefer digital over in-person interactions.

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World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Most HCPs also don’t want promotional pharma initiatives mixed with their social media.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

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World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. Pharma HCP managers must also triage their messages to physicians.

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Pharma Marketing Network

NOVEMBER 15, 2024

Digital advertising is no longer just a nice addition; it’s a must-have for every successful pharma marketing strategy. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks.

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World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

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World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

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Contrarian Sales Techniques

DECEMBER 8, 2024

By 6:30 AM, youre reviewing your schedule over breakfast and checking your WhatsApp messages for updates from doctors, pharmacists, or managers. The Perk: Doctors at private hospitals are often more receptive to new ideas and innovations. 12:30 PM: Lunchtime Networking Lunchtime isnt just for eatingits for networking.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Pharma marketers must now meet them where they areonline and engaged.

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European Pharmaceutical Review

OCTOBER 5, 2022

The benefits of exposing students to the industry this way enables both parties to share knowledge, experience and provides students networking opportunities that can be difficult to obtain for such a competitive industry, said ABPI.

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Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

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PM360

SEPTEMBER 19, 2023

Digital Health Networks has announced the winners of the first annual Cinehealth International Health and Wellness Film and Video Festival. At an awards ceremony in Philadelphia, PA, winners took the stage on the evening of Tuesday, September 12 th during Digital Pharma East to be honored for their work in film, video, and podcasting.

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Pharma Marketing Network

DECEMBER 17, 2021

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. HCP Engagement and Pharma Salesforces.

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Pharma Marketing Engineering Digital Media 105

World of DTC Marketing

APRIL 5, 2021

It’s happening in pharma as well. Fierce Pharma reported “Former rep Randy Dossat said in his suit he was 55 years old when a new manager moved in. They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers.

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Contrarian Sales Techniques

DECEMBER 3, 2024

Your job is to help doctors and pharmacists understand the latest treatments, ensuring patients get the best care possible. Network Like a Pro : Attend events hosted by the Malaysian Pharmaceutical Society or other healthcare exhibitions. Build a strong LinkedIn profile and connect with recruiters from Zuellig Pharma or AstraZeneca.

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eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. Medical journals are a useful source for CME activities that aid doctors in obtaining credits and learning new information.

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. How can pharma marketers craft high-performing email marketing campaigns while staying compliant? Heres how pharma brands can maximize impact: 1.

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Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. The post Assessing the Accuracy of Pharmaceutical-Sponsored Health Information Online appeared first on Pharma Marketing Network.

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Medical Device Success

JUNE 5, 2017

In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. At large pharma and medical device companies, there are entire departments devoted to the management of Key Opinion Leaders. They are acting as KOLs. This is not true.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

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Pharma Marketing Network

JANUARY 19, 2022

Pharma brands that want deep engagements need to look at and listen to social audio. You want to talk to doctors? So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Their “Talkies” ran between the doctors’ talks. Talk to me. Must be kismet.

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Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. How do you keep up?

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PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? For Doctors: The metaverse presents novel opportunities for collaboration and skill enhancement. The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma?

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Pharma Marketing Network

JUNE 12, 2020

Just like the sales reps who approach each doctor a little differently, you should approach each market a little differently. It was always confusing on how to best support sales reps in ways that would help them break through the clutter of a doctor’s busy day. Would you spend the same amount of time and resources?

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Pharma brands can: Join relevant hashtags (e.g.,

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Pharma Marketing Network

FEBRUARY 27, 2025

Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in. Engaging HCPs Through Thought Leadership 1.

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry.

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Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Here are three key sessions that presented during Re:Imagine Pharma Marketing conference: 1.

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Pharma Marketing Network

NOVEMBER 6, 2024

The world of digital marketing in pharma is evolving rapidly. Pharma marketing executives face the unique challenge of staying compliant while engaging audiences in meaningful ways. So, how can digital marketing truly revolutionize the pharma space? Resource: Check out Pharma Marketing News for patient-centric content ideas.

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Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Why Pharma Marketers Need Programmatic Advertising 1. Unlike consumer brands, pharma companies must: Avoid false or misleading claims about drug effectiveness.

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