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Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.

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Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286
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Butterfly Network Launches AI Tool for Point-Of-Care Lung Ultrasounds

MedCity News

Butterfly Network recently launched an AI tool that can provide medical practitioners with an accurate B-line count from just a six-second lung ultrasound clip. By automatically counting B-lines in a lung image, the tool helps doctors quickly identify and assess a patient’s lung issues at the point of care.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

Doctors 102
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HCPs use of digital

World of DTC Marketing

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. Source: Build Relationships and Personalize Your Interactions With HCPs (Wolters Kluwer). Why has pharma become less important?

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Amazon’s big gamble

World of DTC Marketing

I can easily schedule a telehealth appointment with my doctor without paying $199 a year. Many patients are frustrated with securing timely appointments and ensuring that the results from those consultations are shared among the patient’s healthcare providers’ network. So let’s diagnose Amazon’s purchase.

Doctors 283
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Using the Internet to reach doctors, numbers don’t matter. What you have to say and how you say are more important.

World of DTC Marketing

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. When using the Internet to reach doctors, numbers don’t matter.

Doctors 143