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Butterfly Network Launches AI Tool for Point-Of-Care Lung Ultrasounds

MedCity News

Butterfly Network recently launched an AI tool that can provide medical practitioners with an accurate B-line count from just a six-second lung ultrasound clip. By automatically counting B-lines in a lung image, the tool helps doctors quickly identify and assess a patient’s lung issues at the point of care.

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Pivot Podcast: The Evolution of Pharmacies with Rick Ratliff

MedCity News

Rick Ratliff, a pharmacy industry veteran who was for a time CEO of Surescripts, built a national digital prescription network connecting doctors to pharmacies. The post Pivot Podcast: The Evolution of Pharmacies with Rick Ratliff appeared first on MedCity News.

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The future of healthcare is efficient, effective … and surprisingly personal

MedCity News

Virtual specialty care networks may provide the sort of longitudinal healthcare relationship we haven’t seen since the era of house calls and doctors’ bags—benefiting patients and physicians alike.

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Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

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HCPs use of digital

World of DTC Marketing

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. Source: Build Relationships and Personalize Your Interactions With HCPs (Wolters Kluwer). Why has pharma become less important?

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Amazon’s big gamble

World of DTC Marketing

I can easily schedule a telehealth appointment with my doctor without paying $199 a year. Many patients are frustrated with securing timely appointments and ensuring that the results from those consultations are shared among the patient’s healthcare providers’ network. So let’s diagnose Amazon’s purchase.

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