MedCity News

OCTOBER 16, 2023

” A Microsoft customer, Doug King, Northwestern Medicine’s senior vice president and CIO, was on hand to sing praises of this unified data capability. ” OK, so it’s not full proof but it gets most of the grunt work done, and the doctor can review and fix any errors before approving the note.

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World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

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PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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World of DTC Marketing

AUGUST 14, 2022

Telehealth can be advantageous to patients who need an Rx refill or are following up on a treatment option, but it has been my experience that most doctors are still very cautious about its use. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have.

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World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? Physician trust in the U.S. Physician trust in the U.S. What does this mean for DTC and HCP marketing?

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). But traditional physician liaison strategies are no longer enough. So, how can healthcare providers of all sizes adapt their strategies to drive growth— and thrive?

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World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. Why don’t doctors have the “the talk”?

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World of DTC Marketing

MARCH 23, 2022

Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Patients trust their doctors, so the accelerated approval process must be modified to increase their trust with physicians and explain to patients precisely what accelerated drug approval means. Do patients care?

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World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Biogen is in trouble.

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World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. The old belief is that patients who are interested in new treatments ask their doctor about them. Is TV the best channel?

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Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. It also enhances the overall quality of healthcare in the province.

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pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

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World of DTC Marketing

DECEMBER 1, 2021

Your risk of bleeding may increase if you are also taking a blood thinner medicine. A pessimist might say the option of doing nothing is death for patients with lymphocytic leukemia, but that’s a decision that needs to be made by the patient and their physician. Heart problems. In my opinion, TV should not have been an option.

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Medico Reach

JULY 21, 2024

Introduction A physician group is one or more physicians working as an association to provide quality care. Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. They usually provide care services to outpatients rather than inpatients. million+ clients.

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World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. Measuring RNA, DNA quickly.

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MedCepts

NOVEMBER 7, 2017

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there.

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Scott’s Directories

JUNE 9, 2022

A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.

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Evolve Your Success

NOVEMBER 8, 2022

The world is changing, medicine is changing and the way medicine is being practiced is changing fast. In this second installment of this two-part series, Dr. Kupferman shares his take on the future of marketing to physicians through social media. They needed to go above and beyond to get the doctor’s attention.

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eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. According to a survey, 73% of physicians prefer personalized prescribing guides tailored to their practice.

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InCrowd

AUGUST 4, 2022

I often use myself as an example; I am a Latina, immigrant, young physician, all identities for which I need to pay a price and fight the biases associated with each. In addition, as a physician under 40 years old, I often encounter scenarios in which I am told, “you are too young to know,” we will call this the age tax.

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Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective. Medical sales reps have to interact with knowledgeable doctors.

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Healthcare Success

MARCH 17, 2025

By using molecular diagnostics and partnering with organizations like UPS Healthcare, we're not just delivering faster, more accurate results; were also ensuring that physicians get critical diagnostic information the very next day. Physicians had really kind of limited tools in the office. Physicians want to make smart choices.

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InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3% In 2019, 44.9%

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eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

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Evolve Your Success

MARCH 12, 2025

You see different physicians doing it, different ways, different staff efficiency, and so you kind of just become a person where you want to bring value and add, you know better outcome for that patient and a better patient experience and a better experience for the people that are using the devices. And so what does this device do?

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pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Our doctor consultations only cost $15, less than the average insurance copay. The platform.

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Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare. Levy and Robert M. Emanuel says.

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Scott’s Directories

NOVEMBER 2, 2022

Doctors are an important demographic for any business looking to increase their sales. When targeting doctors, it’s essential to understand their needs and be able to effectively communicate your product or service as a solution. Take the time to research the specific specialties and interests of the doctors you are targeting.

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Evolve Your Success

SEPTEMBER 5, 2023

With time-saving AI tools, doctors can save time on tasks like medical reports and focus on what truly matters – superior patient care. For this Special Labor Day episode, we’re going to dive into the cutting-edge world of AI revolutionizing healthcare, specifically in the field of gastrointestinal medicine. How are you?

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Scott’s Directories

JANUARY 17, 2024

Reaching the right doctors in New Brunswick can feel like navigating a vast medical landscape. With thousands of physicians and a diverse range of specialties, pinpointing the exact healthcare professionals you need can be a significant challenge. Why Use a Doctor Directory? How Does MD Select’s Data Make a Difference?

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Doctors tell patients that an ounce of prevention beats a pound of cure.

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pharmaphorum

OCTOBER 19, 2022

However, by November, the pain was so intense I knew I had to make an appointment with my primary care physician. Although I had stopped breastfeeding three months earlier, my doctor was convinced I was suffering from a bad case of mastitis – an inflammation usually caused by breastfeeding. A second opinion.

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World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Seventy-five percent of Americans have trouble taking their medicine as directed. It’s estimated that up to half of adults in the U.S. —

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? We have to make sure patients are getting adequate care.”.

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Evolve Your Success

NOVEMBER 1, 2022

The world is changing, medicine is changing and the way medicine is being practiced is changing fast. In this first installment of this two-part series, Dr. Kupferman shares his take on the importance of medical sales reps to private practice physicians. You have to be an out-of-the-box doctor, thinker, and innovative.

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