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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. What Are Counterfeit Medicines? Counterfeit medicines, on the other hand, are illegal.

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Portfolio Selling in Pharmaceuticals: A Malaysian Perspective

Contrarian Sales Techniques

Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?

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Why You Don’t Always Need a Doctor for Minor Ailments

Contrarian Sales Techniques

You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. These are medicines that have been deemed safe for self-use when taken as directed. No need for a doctor’s note or long clinic queues. What Are OTC Medications?

Doctors 40
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The Importance of Omnichannel Approach for European Physicians

PM360

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

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Pharma 2021: Key considerations for the move towards the Hybrid Sales Model

Atrivity

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. In-house training is the key to sales success and sales reps' ability to adapt to this new model.

Sales 52
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The Generico Crusader

Contrarian Sales Techniques

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. All charm and spiel, pushing expensive branded meds on busy doctors. All charm and spiel, pushing expensive branded meds on busy doctors. Wei wasn't just selling medicine; he was offering a lifeline.

Doctors 52
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Teh Tarik Tactics: Winning Sales in the Malaysian Maze

Contrarian Sales Techniques

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. As a pharma rep, you need to be able to switch gears faster than a Myvi weaving through KL traffic. laughs Sarah, a rookie rep. But you know what?

Sales 52