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Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. What Are Counterfeit Medicines? Counterfeit medicines, on the other hand, are illegal.
Instead of focusing on one product at a time, this approach helps pharmareps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?
You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. These are medicines that have been deemed safe for self-use when taken as directed. No need for a doctor’s note or long clinic queues. What Are OTC Medications?
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharmareps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.
The days when a pharmarep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. In-house training is the key to sales success and sales reps' ability to adapt to this new model.
Meet Wei Wei isn't your typical high-flying pharmarep. The truth is, Wei used to be that kind of rep. All charm and spiel, pushing expensive branded meds on busy doctors. All charm and spiel, pushing expensive branded meds on busy doctors. Wei wasn't just selling medicine; he was offering a lifeline.
Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharmarep, as he expertly pulls a stream of tea between two cups. As a pharmarep, you need to be able to switch gears faster than a Myvi weaving through KL traffic. laughs Sarah, a rookie rep. But you know what?
Pharmaceutical representatives (pharmareps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Sales Execution and Strategy: Successful pharmareps are skilled in creating and executing sales plans.
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. These impressions were focused on HCPs of interest in relevant practice areas, such as family medicine, internal medicine, general practice, and cardiology.
Where do they fit in medicine? By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions. We had pharmareps come through.
Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharmarep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? We still needed to see. People still needed glasses.
In Malaysia, these skills are critical because healthcare providers – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.
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