World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects?

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Prescription Doctors Side effects Marketing 249

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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Media Sales Pharma Healthcare 52

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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Marketing Pharma Healthcare Provider Healthcare 98

pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

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Doctors Physicians Pharma Consulting 52

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. Loyalty programmes do not work in pharma. Pharma brand loyalty, when effectively built, can have far-reaching and long-lasting consequences beyond prescriptions. How can you increase pharma brand loyalty?

Doctors 52

Doctors Pharma Physicians Prescription 52

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. Will pharma and other healthcare companies partner with disruptive organizations?

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. Can a pharma company serve both shareholders and patients? Today’s pharma CEOs are interested in one thing; did we hit the sale number?

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Patients Food and Drug Administration Pharma Government 156

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. According to the Journal of General Internal Medicine, physicians find booklets to be an effective means of learning about new treatments.

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Doctors Physicians Education Marketing 52

Contrarian Sales Techniques

NOVEMBER 21, 2024

For instance, when introducing a new diabetes medication, reps might work with doctors to create patient-friendly guides in Bahasa Malaysia and Mandarin, explaining the importance of adherence and lifestyle adjustments. After working with the doctor to create a simple explanation and visual aids, we saw adherence rates improve.

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Education Medical Patients Doctors 52

World of DTC Marketing

JUNE 1, 2021

Kesselheim, a professor of medicine at Harvard Medical School via the Washington Post , says “the worst thing for people with Alzheimer’s would be to put out a product that doesn’t work.” Too many doctors, the data was still questionable. At one point, Biogen was down as an innovative biotech company in Weston, Massachusetts.

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FDA Side effects Patients Doctors 187

Contrarian Sales Techniques

NOVEMBER 27, 2024

Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?

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Pharmaceutical Pharma Rep Pharma reps Healthcare Provider 52

pharmaphorum

OCTOBER 11, 2022

So, historically – certainly pre-2000 – if you look at the way prescription drugs were communicated, it was very tightly controlled: it was pharma companies speaking to doctors and the doctor would speak to the patient and tell them what they thought the right solution was,” he said.

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Pharma Medicine Doctors Patients 98

Medgadget

DECEMBER 16, 2022

It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare. Silvia Fan and the Taiwan Institute for Biotechnology and Medicine Industry for hosting our trip! Medgadget wishes to thank Ms.

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Healthcare Healthcare Medicine Doctors 108

Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. How do you keep up?

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Marketing Healthcare Healthcare Pharma 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. These are medicines that have been deemed safe for self-use when taken as directed. No need for a doctor’s note or long clinic queues. What Are OTC Medications?

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Doctors Pharma sales reps Retail Pharma Rep 40

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. There are currently 3 types of doctors and healthcare professionals: a) Those who prefer only "face-to-face" interactions.

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Sales Pharma Doctors Pharma Rep 52

Pharma Marketing Network

FEBRUARY 27, 2025

Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in. Engaging HCPs Through Thought Leadership 1.

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Marketing Pharma Patients Education 52

European Pharmaceutical Review

MARCH 21, 2024

Can you elaborate on the role of personalised medicine in drug formulation? Personalised medicine supports the production of a patient-centric drug. By classifying patients into subgroups, personalised medicines (as opposed to non-personalised medicines), can allow pharma companies to identify needs and develop unique formulations.

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Healthcare Healthcare Patients Medicine 110

Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

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Marketing Pharma Media Education 52

pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. A physician then reviews the information and provides a prescription for any necessary medicines the patient needs. For both medicines, it’s necessary to take them within five days of the onset of symptoms.

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Medical Prescription Doctors Physicians 98

pharmaphorum

DECEMBER 11, 2022

Digital transformation in pharma is not a singular endeavour. Hadjiat and his team organise their efforts into four pillars: using technology to improve evidence generation and R&D, equipping clinicians with new digital tools, empowering patients through digital means, and pharma-adjacent interventions like digital therapeutics.

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Patients Medical Healthcare Healthcare 137

MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. When considering sales candidates from outside of pharma, hiring managers typically look for people who are energetic, positive-minded, and have strong social skills. Other Training Programs.

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Pharmaceutical Sales Training Sales Pharmaceutical 76

Pharmaceutical Technology

JUNE 29, 2022

Meanwhile, the pharma industry is undergoing somewhat of a transformation itself. The next wave of medicine is well on course to be cell and gene-based. In September 2021, GlobalData figures revealed there to be 1,320 industry-sponsored regenerative medicine and advanced therapy trials ongoing worldwide.

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Specialization Biopharma B2B Sales Manufacturing 118

Evolve Your Success

APRIL 10, 2025

I, too, also wanted to be a doctor. But as, while I saw success there, I was missing this passion piece, I didn’t find it the most fulfilling being in pharma. I know you were a pharma guy and listen, there’s a lid for every pot. Um, you know, I was in pharma during the heat of COVID, so offices were locked down.

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Medical sales Recruitment Sales Medical 130

Contrarian Sales Techniques

NOVEMBER 19, 2024

Have you ever noticed how some medicines suddenly become a lot cheaper after being on the market for a few years? For pharma sales reps, this shift changes the conversation. As someone in pharma sales, I see the impact this has on our market. The generic medicines market in Malaysia has been experiencing significant growth.

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Medicine Pharma sales reps Healthcare Provider Healthcare 40

Contrarian Sales Techniques

NOVEMBER 18, 2024

Have it ever cross your mind why the same medicine can cost differently depending on where you buy it? Medicines don’t come with a standard price tag in Malaysia. So, a medicine that costs RM5 at a government clinic might go for RM50 or more at a private hospital. You’d think a pill is just a pill, right? Let’s break it down.

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Medicine Government Prescription Pharmaceutical Sales 40

pharmaphorum

NOVEMBER 30, 2022

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The question is, how can the journey there be accelerated, when on the horizon awaits a life sciences future very much immersed in speciality medicine?

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Pharma Consulting Marketing Sales 98

PM360

NOVEMBER 21, 2022

When Marc’s doctors discovered he had a rare liver condition, it almost felt like a relief. That’s what doctors are taught, so we can’t be surprised that many patients with a “zebra” condition get the “horse” treatment. At least his enemy now had a name. But treatment didn’t seem to be working out as expected.

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Patients Medicine Biopharma Media 52

Pharma Marketing Network

OCTOBER 23, 2024

That’s where pharma market research comes in. But how exactly does pharma market research work, and why is it so essential for marketing professionals? In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world.

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Competition Marketing Pharma Medical 52

European Pharmaceutical Review

OCTOBER 9, 2024

The new role also involves work to “identify, build and manage AI and machine learning solutions to help Lilly provide medicines to patients around the world”. He holds a doctoral degree in machine learning from ETH Zurich as well as a master’s in technical mathematics from Graz Technical University in Austria.

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Manufacturing Medicine Doctors Patients 64

PM360

SEPTEMBER 15, 2022

Can more than 20 pharma companies unite around messaging for biomarker testing even though everyone seems to call it something different? Historically, pharma companies only do marketing for biomarker testing related to the type of drug they were launching,” says Nikki Martin, Senior Director, Precision Medicine Initiatives, LUNGevity. “As

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Education Physicians Patients Pharma 105

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Luye Pharma has utilised modern technology to ferment special red yeast rice, said to be a natural alternative for cholesterol management.

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Management Marketing Distribution Pharma 52

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. ” New England Journal of Medicine, 2007. Food and Drug Administration, 2021.

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Pharma Food and Drug Administration Pharmaceutical Prescription 52

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. For example, 70% of our EU5 audience agreed that content available to them on digital resources such as Medscape was more valuable to them than a remote visit from a pharma rep.

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Physicians Pharma Rep Pharma reps Media 90

Contrarian Sales Techniques

FEBRUARY 24, 2023

When buying medicines, it is important to be cautious of counterfeit products and to do your research before purchasing to ensure that you are getting quality products. It's important to do your research and ask as many questions as possible to ensure that you receive the best care possible.

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Medicine Healthcare Healthcare Insurance 52

pharmaphorum

OCTOBER 5, 2022

As digital therapeutics come into their own, they’ve become a necessary force to be reckoned with for pharma, payers, and providers – as well as for the patients that will use them and the tech companies that make them. It’s another thing for doctors to prescribe, and for patients to use, it. Interested in signing up?

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Doctors Pharma Patients Healthcare 98