Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. Counterfeit medicines aren’t just a risk to patients’ health – they’re a blow to the industry’s reputation and our efforts to promote genuine, high-quality treatments.

Medicine 52

Medicine Sales Pharma Doctors 52

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? What patients said about telehealth showed that they had positive experiences and didn’t want to see it go away. 83% believed the quality of the patient-physician communication was good. According to the AMA.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

AUGUST 7, 2022

The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The result:?

Insurance 263

Insurance Doctors Government Physicians 263

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

JUNE 3, 2022

The continued emphasis on digital health is overrated but digital health will become an integral part of total patient care. To become a vital part of patient care, digital health providers need to provide the medical community with studies that show their value to patient outcomes. Ransomware attacks on hospitals.

Doctors 291

Doctors Insurance Medical Patients 291

Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures.

Education 52

Education Medical Patients Doctors 52

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? In the US, we practice medicine to prevent litigation, and ordering tests is a way to ensure all the bases are covered. Now that people are returning.

Pharma 253

Pharma Doctors Physicians Recruitment 253

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

Side effects 217

Side effects Doctors Prescription Media 217

MedReps

DECEMBER 13, 2022

Doctors are inevitably busy people. They have a lot of different things going on, from patient care to keeping up on studies to ensure their approach is top-notch. For these reasons, as well as plenty of others, medical sales reps need to adhere to three main fundamentals when pitching their products to doctors.

Doctors 83

Doctors Sales pitches Medical sales reps Sales 83

World of DTC Marketing

JUNE 22, 2021

By one projection, spending on the drug for Medicare patients could end up being higher than the budgets for the Environmental Protection Agency or NASA. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients. Can a pharma company serve both shareholders and patients?

Patients 156

Patients Food and Drug Administration Pharma Government 156

World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Pharma Side effects 200

pharmaphorum

JULY 5, 2022

The trial – announced this morning and said to be the first of its type worldwide – will mean that the lifesaving treatment can be picked up and dropped off to patients on the same day, said NHS chief executive Amanda Pritchard. The post NHS England trials first medicine deliveries by drone appeared first on.

Medicine 105

Medicine Transportation Distribution Patients 105

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system?

Prescription 249

Prescription Doctors Side effects Marketing 249

Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. With the increasing demand for personalized care, patients need quick access to medical professionals who can address their health needs. It leads to increased patient inquiries.

Doctors 52

Doctors Patients Healthcare Provider Physicians 52

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

European Pharmaceutical Review

NOVEMBER 10, 2022

A new wave of medicines has emerged in recent years to supplement the well-established small and large molecule platforms that have historically dominated the market. Complex medicines offer diverse therapeutic modalities, including RNA therapeutics and antibody-drug conjugates (ADCs). What constitutes a complex medicine?

Medicine 105

Medicine Distribution Engineering Electronics 105

World of DTC Marketing

AUGUST 14, 2022

Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. To understand telehealth, we first must understand what patients are using it for and under what conditions HCPs feel comfortable using it as opposed to an office visit.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

Medical sales 130

Medical sales Sales Medical Patients 130

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

European Pharmaceutical Review

AUGUST 23, 2022

FAKE MEDICINES are not a new problem, and pose a tremendous threat to patient safety and public health in society regardless of a country’s economic status. Some, 250,000 child deaths per year can be attributed to counterfeit malaria and pneumonia medicines.

Medicine 98

Medicine Food and Drug Administration Pharmaceutical products Pharmaceutical 98

European Pharmaceutical Review

MARCH 21, 2024

What is patient centricity and why is it an important consideration in drug development? Patient centricity is the process of obtaining the patients’ voice and making them active participants; identifying their needs and utilising them to improve decision-making in the healthcare arena.

Healthcare 110

Healthcare Healthcare Patients Medicine 110

World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” Your risk of bleeding may increase if you are also taking a blood thinner medicine. Doctors use every tool they have to get rid of, or at least control, your cancer. Heart problems.

Side effects 210

Side effects Doctors Physicians Leads 210

World of DTC Marketing

SEPTEMBER 24, 2021

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work.

Insurance 222

Insurance Pharma Doctors Physicians 222

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

MAY 30, 2021

Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

pharmaphorum

DECEMBER 1, 2022

Lack of access, strict regulations, and demanding schedules have made it extremely difficult for patients to participate in clinical trials. A 2018 NIH survey found that patients felt clinical trial participation to be inconvenient and burdensome, and nearly half (49.0%) said it disrupted their daily routine.

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Patients Transportation Retail Recruitment 111

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 109

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

World of DTC Marketing

JUNE 1, 2021

Kesselheim, a professor of medicine at Harvard Medical School via the Washington Post , says “the worst thing for people with Alzheimer’s would be to put out a product that doesn’t work.” Too many doctors, the data was still questionable. Washington Post. Biogen needs a new drug revenue badly.

FDA 187

FDA Side effects Patients Doctors 187

European Pharmaceutical Review

NOVEMBER 21, 2024

In his over 11-year tenure at Pfizer thus far, Dr Boshoff he has delivered 24 approved innovative medicines and biosimilars in over 30 indications, according to Pfizer. “Dr He earned his medical degree from University of Pretoria in South Africa, a doctorate PhD from the Institute of Cancer Research in London.

Medicine 59

Medicine Medical science Biopharma Medical 59

Evolve Your Success

FEBRUARY 13, 2024

— Watch the episode here Listen to the podcast here Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro In this episode, we have with us another special guest and he goes by the name of Rob Ciaramitaro. Is it doctors, more hospital staff, or clinic founders? Diagnostic sales is the difference.

Patients 162

Patients Sales Medical sales Doctors 162

Evolve Your Success

NOVEMBER 8, 2022

The world is changing, medicine is changing and the way medicine is being practiced is changing fast. Medical device and drug companies wanted to get the doctor’s attention, and doctors were very successful in the ’80s and the ’70s. They needed to go above and beyond to get the doctor’s attention.

Medical 130

Medical Doctors Medical sales Medical sales reps 130

Scott’s Directories

JUNE 9, 2022

A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. Healthcare lead generation and selling are more than just finding a list of doctors in BC and calling them.

Doctors 52

Doctors Sales Physicians Healthcare 52

Infuse Medical

SEPTEMBER 9, 2024

Integration of AR in medicine marks a basic change in how operations are carried out, therefore improving patient outcomes and lowering surgical risks; it is not only a technological development. Surgeons can view 3D models of anatomical structures layered on the patient’s body with AR headsets including Microsoft HoloLens.

Doctors 130

Doctors Healthcare Healthcare Medicine 130

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59

Doctors Physicians Marketing Prospecting 59

World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. Measuring RNA, DNA quickly.

Pharma 164

Pharma Doctors Side effects Physicians 164

PM360

SEPTEMBER 7, 2023

The “Kama Sutra” for Parkinson’s patients. A card game designed to help hemophilia patients exercise. A virtual product launch for patients akin to an iPhone debut. All of these are examples of how companies are taking a little more unconventional approach to patient engagement. Marketing and Patient Engagement, argenx.

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Patients Pharma Education Marketing 105