PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. While living in Boston, I was asked to talk to a class of medical students about DTC marketing.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior. What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. It’s not more T.V. Running T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? Trust is obviously an issue but what I have observed is that content too often is too complicated and reads like a medical journal to most online health seekers. That belief is out the window.

Prescription 249

Prescription Doctors Side effects Marketing 249

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors.

Medical sales reps 52

Medical sales reps Medical sales Doctors Training 52

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. Online searches for health information remain brisk, according to Google. Nowhere to be found.

Media 182

Media Side effects Doctors Prescription 182

Pharmaceutical Technology

MAY 25, 2023

The biobank will work in parallel with the MHRA’s Yellow Card website, which is used for reporting adverse events and side effects caused by medicines and medical devices, per the 25 May announcement. Side effects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.

Side effects 52

Side effects Medicine Recruitment Doctors 52

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. One of the things her patients appreciated most was her reliance on brand-name medications. Sarah Johnson, a retired school teacher with kind eyes and a tremor in her hands, explained she needed a refill for her blood pressure medication. Sarah's brow furrowed.

Doctors 52

Doctors Side effects Medical Patients 52

World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. Measuring RNA, DNA quickly.

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

JANUARY 26, 2022

50% of HCPs preferred to receive promotional content on their mobile or tablet while 62% of HCPs and 57% of HCPs preferred to receive clinical and medical content on computer/laptops respectively. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re going online to learn about side effects, costs, and benefits. They’re not. For this reason, digital marketing is an essential part of any pharma brand.

Marketing 179

Marketing Pharma Side effects Media 179

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

Prescription 98

Prescription Patients Pharma Doctors 98

World of DTC Marketing

JUNE 1, 2021

Kesselheim, a professor of medicine at Harvard Medical School via the Washington Post , says “the worst thing for people with Alzheimer’s would be to put out a product that doesn’t work.” Too many doctors, the data was still questionable.

FDA 187

FDA Side effects Patients Doctors 187

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. When I didn’t understand something, I went to the medical people on the team to gain insights.

FDA 218

FDA Side effects Physicians Patients 218

Contrarian Sales Techniques

OCTOBER 19, 2023

It's about the tangible and intangible benefits that medical products and services bring to the table. Let's dive in and explore the different perspectives that shape our understanding of medical value. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

Doctors 52

Doctors Medical Patients Healthcare 52

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. The message should not be “medical terminology” but, instead, put into the medication’s real-world benefit. In clinical trials, how many people experienced a listed side effect?

Pharma 180

Pharma Medical Side effects FDA 180

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages.

Management 52

Management Pharma Marketing Prescription 52

Referral MD

FEBRUARY 28, 2025

While medical science advances, too many clinics still rely on cumbersome paperwork. For too long, the administrative side of healthcare has lagged behind its clinical advancements. These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Virtual Reality (VR) Doctor Education Modules – Develop immersive VR experiences for doctors to stimulate the medication.

Doctors 52

Doctors Physicians Education Marketing 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

Patients 98

Patients Prescription Doctors Education 98

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Videos that feature real patients, or interactive guides for side effect management, add value.

Marketing 52

Marketing Patients Pharma Media 52

Pharma Marketing Network

NOVEMBER 20, 2024

Patients and healthcare providers need timely, accurate information about medications. Case Study: Successful Pharma Display Campaigns Consider a campaign by Novo Nordisk , promoting its diabetes medication. Include required disclaimers and side effect warnings. Focus on educational, rather than promotional, messaging.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Referral MD

MARCH 13, 2023

You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry.

Healthcare 91

Healthcare Healthcare Doctors Side effects 91

Pharma Marketing Network

APRIL 10, 2025

What if the next patient who needs your medication is already searching onlineand youre not there? Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. Gone are the days when print ads and in-person detailing alone could carry a brand.

Marketing 52

Marketing Pharma Networking Medical 52

European Pharmaceutical Review

NOVEMBER 24, 2022

The German study showed all five young adult patients with systemic lupus erythematosus went into remission, enabling them to stop taking their lupus medications within three months of just one small dose of the CAR T therapy , as it essentially removed their existing B cells. Every patient remained in remission up to a year.

Side effects 116

Side effects Medicine Doctors Patients 116

pharmaphorum

AUGUST 11, 2022

In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 Pharmacogenomics, the understanding of how genes impact an individual’s response to medications, provides a potential outlet to better optimised therapies. billion in the United States alone.

Side effects 98

Side effects Medical Prescription Patients 98

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Food and Drug Administration approved Vtama (tapinarof) cream, an aryl hydrocarbon receptor agonist and the first FDA-approved steroid-free topical medication in its class. Side effects, front and centre.

Side effects 98

Side effects Food and Drug Administration Patients Management 98

Cesare Ferrari

OCTOBER 19, 2024

Having worked in medical sales for many years I think this unfavorable view is unjustified and this attitude to medical sales derives from misconceptions about selling. So, today I will discuss medical sales and explain its complexity and importance. Today the selling process is much more complex and multifaced.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

PM360

MAY 25, 2023

Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Contrarian Sales Techniques

JULY 14, 2024

Twenty years in medical sales, and I'd seen it all. From miracle cures that fizzled to treatments with side effects that would make your hair curl. But I built trust with my clients, the doctors and nurses on the front lines. It was a decent pain medication, but the side effects profile raised eyebrows.

Side effects 52

Side effects Medical sales Doctors Ethics 52

Cesare Ferrari

MARCH 1, 2024

After discussing value proposition in general and with respect to the customer and the product , in this post, I would use the value proposition canvas to analyze the value proposition of a medical product and its product market fit. The effectiveness and low side effects incidence reduce overall patient dissatisfaction.

Medical 52

Medical Side effects Prescription Consulting 52

Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

Medical 52

Medical Ethics Sales Healthcare Provider 52

Legacy MEDSearch

JULY 19, 2023

Francis Medical, Inc., “Currently, prostate cancer patients find themselves in the difficult position of balancing the oncological risks of the disease with the life-altering side effects that can often accompany traditional treatments. ” As the second most common cancer in U.S. market clearance.

Medical 52

Medical Side effects Patients Recruitment 52