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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Marketers must ensure that all promotional content includes accurate risk disclosures and avoids misleading claims.

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Examples of Goals and Objectives for medical device companies could be: Sales. This requires special attention.

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Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Pharma Marketing Network

They are the decision-makers who prescribe medications, recommend treatments, and influence patient choices. Connect with key opinion leaders (KOLs) and medical influencers. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion.

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Tips to Leverage Regional Trends with MD Select Directories

Scott’s Directories

For instance, you might detect increasing demand for certain medications or services in a specific region. Collaborative initiatives, such as joint marketing campaigns, community health projects, and product promotions, can expand your reach and impact within specific regions.