World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Just over half of the physicians who treat adult patients in the workforce said prior authorization has interfered with patients’ ability to do their jobs.

Insurance 225

Insurance Patients Doctors Physicians 225

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294

Media Physicians Pharma Marketing 294

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

FEBRUARY 18, 2022

Still, they are more likely to continue use because of complex medical conditions or a nonclinical factor such as lack of transportation” OK, so where to start…First, let’s ask a fundamental question “why are people using telehealth? 83% believed the quality of the patient-physician communication was good.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

DECEMBER 7, 2020

2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician? It’s hard to talk to your doctor about certain health issues. In fact, almost half of survey respondents said they feel uncomfortable talking to their doctors about their sexual activities.

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Doctors Physicians Patients Healthcare 245

MedCity News

AUGUST 11, 2022

Abridge, a medical conversation AI startup, recently closed an oversubscribed $12.5 The company also launched a new app for physicians that listens to visits and creates a near-instant summary that adheres to their prototypical note structure. million Series A funding round.

Doctors 115

Doctors Medical Physicians 115

MedReps

NOVEMBER 22, 2022

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale. And what do doctors expect?

Medical sales reps 78

Medical sales reps Medical sales Doctors Sales 78

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

Doctors 143

Doctors Physicians Media Pharma 143

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? Medical litigation is an area in need of reform, especially from the big law firms who make millions while patients make very little.

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Pharma Doctors Physicians Recruitment 253

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

FEBRUARY 15, 2021

THE SHORT: According to Medical News Today “in the United States (U.S.), million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. One of the features I do like is the “find a doctor” feature. an estimated 25.7

Physicians 205

Physicians Education Doctors Insurance 205

Medical Device Success

AUGUST 23, 2020

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. Medical Device Success website link . Medical Device Success website link .

Doctors 100

Doctors Medical Physicians Medicine 100

World of DTC Marketing

AUGUST 25, 2022

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. ” 42% of Americans research their doctor’s suggestions after a visit. Research has shown that 74% of all U.S.

Doctors 227

Doctors Media Physicians Pharma 227

World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

Physicians 259

Physicians Patients Engineering Doctors 259

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels.

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Doctors Physicians Pharma Medical 213

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

Doctors 104

Doctors Patients Education Medical 104

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. This is the first blog in the series.

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Doctors Physicians Marketing Prospecting 62

Medical Device Success

FEBRUARY 25, 2022

And, we are rated #2 of Medical Device Podcasts by Feedspot.com. Episode 55 Driving Sales with Physician Micro-Marketing in MedTech – My guest is Scott Alexander, CEO, Jairus Physician Micromarketing. The post Here are the 2021 Top 10 Medical Device Success Podcasts!! You will be surprised at his platform of choice.

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Medical Recruitment Doctors Physicians 130

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Yesterday I listed some physicians in an advisory board meeting, and they all expressed concerns about digital medicine. I’m not so sure. EHR’s have been a failure.

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Medicine Doctors Medical Media 201

Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). But traditional physician liaison strategies are no longer enough. So, how can healthcare providers of all sizes adapt their strategies to drive growth— and thrive?

Physicians 62

Physicians Doctors Sales Marketing 62

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? Physician trust in the U.S. Physician trust in the U.S. If so, they are going to ve disappointed.

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Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

OCTOBER 2, 2021

Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online.

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Doctors Media Pharma Physicians 197

MaBiCo

JULY 20, 2022

The Future of Medical Sales. The profession of medical sales has clearly faced a decline during the last years, making many professionals feeling anxious about the prospect of their careers. Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs.

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Medical sales Medical sales reps Sales Medical 98

pharmaphorum

SEPTEMBER 1, 2022

B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Connecting with a physician promptly to obtain COVID-19 antivirals is crucial for some patients, but healthcare access can sometimes be challenging.

Medical 98

Medical Prescription Doctors Physicians 98

World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. Why Omnichannel? They want pharma to “get to the point” and stop trying to “sell” so much.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Chronic diseases linked to obesity cost Americans at least $150 billion in medical care. Obesity is a considerable public-health and personal-health problem.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

AUGUST 2, 2020

According to the US National National Library of Health, “obesity is an independent risk and prognostic factor for the disease severity and the requirement of advanced medical care in COVID-19. patients personal doctor. has become the epicenter of the pandemic. That, too often, is NOT happening.

Insurance 295

Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

MAY 25, 2022

Healthcare across the country needs to build on proven hospital-based violence intervention (HVIP) models to create coordinated, systemwide programs that give doctors, nurses, physician assistants, and social workers the tools they need to talk with the people they treat about preventing gun injuries.

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Doctors Healthcare Healthcare Physicians 46

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

Doctors 52

Doctors Physicians Medical Education 52

MedCity News

APRIL 22, 2024

Two months after a cyberattack on a UnitedHealth Group subsidiary halted payments to some doctors, medical providers say they’re still grappling with the fallout, even though UnitedHealth told shareholders on Tuesday that business is largely back to normal.

Medical 106

Medical Doctors Physicians Healthcare 106

MedCity News

FEBRUARY 24, 2023

Emerging technologies hold the potential to protect doctors, nurses, caregivers, and first responders while driving up efficiencies for manual tasks and processes and enhancing productivity.

Physicians 105

Physicians Doctors Medical Healthcare 105

World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.

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Doctors Media Marketing Prescription 43