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IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.
SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation. The post It’s getting harder to launch a new drug to physicians. What happened?
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?
When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. Trying to “sell” physicians is not the answer anymore.
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians. Where to start?
SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. Will physicians jump on the telehealth bandwagon? While 5% may not sound like much, consider that 8.5
First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Prior authorization is out of control. The result:?
Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Just over half of the physicians who treat adult patients in the workforce said prior authorization has interfered with patients’ ability to do their jobs.
billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.
Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.
Still, they are more likely to continue use because of complex medical conditions or a nonclinical factor such as lack of transportation” OK, so where to start…First, let’s ask a fundamental question “why are people using telehealth? 83% believed the quality of the patient-physician communication was good.
2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician? It’s hard to talk to your doctor about certain health issues. In fact, almost half of survey respondents said they feel uncomfortable talking to their doctors about their sexual activities.
While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale. And what do doctors expect?
SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.
After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? Medical litigation is an area in need of reform, especially from the big law firms who make millions while patients make very little.
Abridge, a medical conversation AI startup, recently closed an oversubscribed $12.5 The company also launched a new app for physicians that listens to visits and creates a near-instant summary that adheres to their prototypical note structure. million Series A funding round.
Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.
Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. Medical Device Success website link . Medical Device Success website link .
THE SHORT: According to Medical News Today “in the United States (U.S.), million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. One of the features I do like is the “find a doctor” feature. an estimated 25.7
adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. ” 42% of Americans research their doctor’s suggestions after a visit. Research has shown that 74% of all U.S.
This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).
Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.
Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels.
For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.
Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. This is the first blog in the series.
And, we are rated #2 of Medical Device Podcasts by Feedspot.com. Episode 55 Driving Sales with Physician Micro-Marketing in MedTech – My guest is Scott Alexander, CEO, Jairus Physician Micromarketing. The post Here are the 2021 Top 10 Medical Device Success Podcasts!! You will be surprised at his platform of choice.
On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.
In Nova Scotias healthcare landscape, connecting with the right professionals is essential for improving medical assistance and operational efficiency. A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province.
People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”
Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Yesterday I listed some physicians in an advisory board meeting, and they all expressed concerns about digital medicine. I’m not so sure. EHR’s have been a failure.
As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). But traditional physician liaison strategies are no longer enough. So, how can healthcare providers of all sizes adapt their strategies to drive growth— and thrive?
Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? Physician trust in the U.S. Physician trust in the U.S. If so, they are going to ve disappointed.
Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online.
The Future of Medical Sales. The profession of medical sales has clearly faced a decline during the last years, making many professionals feeling anxious about the prospect of their careers. Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs.
B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Connecting with a physician promptly to obtain COVID-19 antivirals is crucial for some patients, but healthcare access can sometimes be challenging.
1ne : Physician expectations from pharma have shifted. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. Why Omnichannel? They want pharma to “get to the point” and stop trying to “sell” so much.
2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Chronic diseases linked to obesity cost Americans at least $150 billion in medical care. Obesity is a considerable public-health and personal-health problem.
Two months after a cyberattack on a UnitedHealth Group subsidiary halted payments to some doctors, medical providers say they’re still grappling with the fallout, even though UnitedHealth told shareholders on Tuesday that business is largely back to normal.
Healthcare across the country needs to build on proven hospital-based violence intervention (HVIP) models to create coordinated, systemwide programs that give doctors, nurses, physician assistants, and social workers the tools they need to talk with the people they treat about preventing gun injuries.
According to the US National National Library of Health, “obesity is an independent risk and prognostic factor for the disease severity and the requirement of advanced medical care in COVID-19. patients personal doctor. has become the epicenter of the pandemic. That, too often, is NOT happening.
Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.
The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.
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