World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. Trying to “sell” physicians is not the answer anymore.

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Physicians Doctors Side effects Pharma 313

Scott’s Directories

JANUARY 23, 2025

In Nova Scotias healthcare landscape, connecting with the right professionals is essential for improving medical assistance and operational efficiency. A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province.

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Physicians Medical Doctors Recruitment 52

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians. Where to start?

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Doctors Physicians Pharma Rep Pharma reps 286

Evolve Your Success

MARCH 26, 2025

Want to thrive in medical sales? Thinking about breaking into medical sales from a different industry? We explore how a restaurant server can successfully pivot into medical sales , the importance of demonstrating growth, and what hiring managers look for in standout candidates. Welcome to the Medical Sales Podcast.

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Medical sales Sales Medical Management 130

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. Will physicians jump on the telehealth bandwagon? While 5% may not sound like much, consider that 8.5

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Doctors Physicians Patients Pharma 309

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Prior authorization is out of control. The result:?

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World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Just over half of the physicians who treat adult patients in the workforce said prior authorization has interfered with patients’ ability to do their jobs.

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Insurance Patients Doctors Physicians 225

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

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Media Physicians Pharma Marketing 294

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

FEBRUARY 18, 2022

Still, they are more likely to continue use because of complex medical conditions or a nonclinical factor such as lack of transportation” OK, so where to start…First, let’s ask a fundamental question “why are people using telehealth? 83% believed the quality of the patient-physician communication was good.

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Doctors Physicians Insurance Medicine 247

World of DTC Marketing

DECEMBER 7, 2020

2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician? It’s hard to talk to your doctor about certain health issues. In fact, almost half of survey respondents said they feel uncomfortable talking to their doctors about their sexual activities.

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Doctors Physicians Patients Healthcare 245

MedCity News

JUNE 29, 2023

Clinicians, doctors, and other medical care providers should all be trained on telehealth software — its functionality, integration into their workflow, effective communication during consultations, and where to seek technical assistance.

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Doctors Consulting Education Healthcare 288

MedReps

NOVEMBER 22, 2022

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale. And what do doctors expect?

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Medical sales reps Medical sales Doctors Sales 78

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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Doctors Physicians Media Pharma 143

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? Medical litigation is an area in need of reform, especially from the big law firms who make millions while patients make very little.

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Pharma Doctors Physicians Recruitment 253

Sales Pilot Medical Sales Performance

MAY 24, 2023

There is a fundamental issue underlying most of the daily challenges faced by medical sales representatives. Here’s the core of it: Medical sales representatives tend to focus on the sale rather than thinking like the doctor, nurse, materials manager, hospital CFO, or any other stakeholder they sell to.

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Doctors Medical sales Sales Medical 100

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.

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Marketing Prescription Side effects Doctors 285

MedCity News

SEPTEMBER 6, 2024

expects shortages of 200,000 nurses and 124,000 physicians snd similar shortages are already being felt in the U.K. By 2030, the U.S. and elsewhere. Here’s how to build and train a modern healthcare workforce in the age of AI The post Can AI Help Fix Our Demographic Time Bomb? appeared first on MedCity News.

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Physicians Training Healthcare Healthcare 306

Medical Device Success

AUGUST 23, 2020

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. Medical Device Success website link . Medical Device Success website link .

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Doctors Medical Physicians Medicine 100

World of DTC Marketing

FEBRUARY 15, 2021

THE SHORT: According to Medical News Today “in the United States (U.S.), million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. One of the features I do like is the “find a doctor” feature. an estimated 25.7

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Physicians Education Doctors Insurance 205

World of DTC Marketing

AUGUST 25, 2022

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. ” 42% of Americans research their doctor’s suggestions after a visit. Research has shown that 74% of all U.S.

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Doctors Media Physicians Pharma 227

World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

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Physicians Patients Engineering Doctors 259

PharmaVoice

SEPTEMBER 26, 2022

How pharma companies can teach physicians about mechanism of action and other medication lessons with interactive mobile games.

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Doctors Physicians Pharma Medical 130

MedCity News

OCTOBER 16, 2023

King said: And so not having that in a single area, single curated type of place makes it very difficult to really gain insights out of that data and to be able to have actionable things for a provider or a physician or a hospital operator to make decisions on how we can improve and better patient care.

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Healthcare Healthcare Patients Doctors 317

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels.

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Doctors Physicians Pharma Medical 213

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

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Physicians Pharma Education Pharma Rep 109

Evolve Your Success

NOVEMBER 8, 2022

The remote medical office is a thing now, and medical practices are starting to adopt this trend in droves. Kupferman shares his take on the future of marketing to physicians through social media. The Remote Medical Office With Dr. Steven Kupferman Part 2. Maybe it’s medical devices. Here’s the deal.

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PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Doctors Patients Education Medical 104

Infuse Medical

JULY 29, 2020

Medical device sales jobs will always be in high demand and you probably already know the income potential in this industry. According to MedReps , the average total compensation for medical sales reps is $149,544. To be a successful medical sales rep it takes more than just building strong relationships with the surgeons.

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Medical Medical sales reps Sales Sales Strategy 130

Sales Pilot Medical Sales Performance

APRIL 4, 2023

“The doctor doesn’t meet with sales reps.” The doctor is active on social media (SM) 2. ” If you use alternative means of communication just to deliver a sales pitch , you’re validating the doctor’s decision not to see sales reps. How do you get around it? I asked her to give me an example.

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Doctors Sales Prospecting Medical sales 100

Medical Device Success

FEBRUARY 25, 2022

And, we are rated #2 of Medical Device Podcasts by Feedspot.com. Episode 55 Driving Sales with Physician Micro-Marketing in MedTech – My guest is Scott Alexander, CEO, Jairus Physician Micromarketing. The post Here are the 2021 Top 10 Medical Device Success Podcasts!! You will be surprised at his platform of choice.

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Medical Recruitment Doctors Physicians 130

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

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Side effects Physicians Insurance Marketing 203

Evolve Your Success

OCTOBER 23, 2024

Through his insights, we explore the intersection of medical sales and technology, offering listeners a glimpse into how cutting-edge advancements are driving progress in healthcare. ” Justin is currently a doctoral candidate at Florida Tech, working on his dissertation at NYU Stern. Subscribe, rate, review, and share!

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Medical Medical sales Healthcare Healthcare 130

Evolve Your Success

SEPTEMBER 5, 2023

With time-saving AI tools, doctors can save time on tasks like medical reports and focus on what truly matters – superior patient care. Our guest, Ibraz Shaikh , takes us on a captivating journey through the corridors of a medical software company at the forefront of this groundbreaking transformation. I’m doing well.

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Medical Medical sales Doctors Sales 130

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”

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Media Pharma Side effects Physicians 238