Doctors Medical Pharma reps 
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? Here are some options. They advertise 3.7
Cesare Ferrari
JULY 22, 2024
One of the challenges in medical sales is disseminating the right messages to the right doctors at the right time. Moreover, due to the limited access to doctors, which is steadily increasing year after year, the task of reaching the customer at the right time is even more demanding. That’s a very good time to pass this message.
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Contrarian Sales Techniques
NOVEMBER 21, 2024
For many patients in Malaysia, accessing essential medications can be a financial burden. For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. What Are Drug Access Programs? Slowly but surely, they began to see the value.
Pharmaceutical Representative Training
FEBRUARY 4, 2021
While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?
Contrarian Sales Techniques
NOVEMBER 19, 2024
You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. What Are OTC Medications? OTC medications are drugs you can buy without a prescription. For pharma sales in Malaysia, OTC medications represent a unique market segment.
PM360
OCTOBER 22, 2024
Imagine a world where every patient leaves their provider’s office, not just with a prescription, but with a clear understanding of their medication, its benefits, and how to access it affordably. The best messaging is triggered by EHR actions that understand where a patient is along their medication journey.
PM360
SEPTEMBER 28, 2022
The number one need for physicians in most specialty groups at the diagnostic stage is medical information—scientific information meant to educate physicians on treatments and diseases—often to overcome challenges with differential diagnosis or symptom recognition. In this year’s study, we’re finding that U.S In contrast, half of U.S.
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