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For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.
Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. They are no longer “just” educating and informing doctors but helping to accelerate medicalscience innovation.
Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medicalscience is medical journals.
A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Doctors love to talk to each other, especially when they share questions and concerns.
While medicalscience advances, too many clinics still rely on cumbersome paperwork. And 84% of patients say that waiting times affect their experience at a doctors office. From reducing paperwork headaches to ensuring doctors have accurate, up-to-date patient data, they quietly transform how physicians deliver care.
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?
As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e.,
Customer conversion and product uptake have largely depended upon live interactions between treating physicians and biopharma representatives (e.g., sales, medicalscience liaisons, etc.). Which physicians see these patients? Beyond age and pre-existing medical conditions, what other characteristics put patients at risk?
More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients.
But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. Online collaboration platforms are used to facilitate advisory board meetings where data can be presented to doctors.
They have to meet with doctors, nurses, and healthcare administrators to whom they will have to present products, conduct demonstrations, and discuss patient needs and how offering meets them. Medical Education Specialist: Create CME/CE-accredited training on medical products for physicians.
Do I want to be a medicaldoctor or an engineer? In the end, I decided to become an engineer but from the get-go specialized in medical technology. They allowed me to do some classes in medicalscience, which was very nice. I got going from the get-go in medical technology. Do I want to be a medicaldoctor?
Medicalscience liaisons and medical affairs personnel are becoming increasingly important customer-facing components of the team, as sales rep access continues to be limited. We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.
Advance MedicalScience. While no one event would have been enough to trigger consideration of the syndrome under study, when combined with an EHR query the HCP was able to find and more formally assess patients with a confusing array of health issues.
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